Have you ever found yourself binge-watching hours of ‘make-up trends’ or ‘product review’ videos? Have you found yourself inexplicably drawn into a lengthy blog post about the art of brewing the perfect coffee? Welcome to the world of content marketing! A cunningly clever way to put out information that makes the audience take notice AND then keep coming back for more.

In today’s increasingly remote working world, many companies are taking advantage of talent pools well outside of their immediate locale. Whether sourcing staff from a different city, state, or even country, businesses are branching out into a myriad of different places and cultures to secure the very best person for the job.

Ah, copywriting. The unsung hero of business strategies both online and off. This intricate craft, often lurking behind the curtains, has been steering consumer behaviour for over a century. From taking products and spinning them into brands to forging emotional connections where none existed, the subtle prowess of copywriting is unparalleled.