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COPYWRITING TIPS

FIVE STEPS TO COPYWRITING SUCCESS

Copywriting: noun: ‘the activity or occupation of writing the text of advertisements or publicity material’ Copywriting: reality: ‘a science and art form of strategically composing and delivering text to entertain, inform and encourage readers to perform certain actions. Provide web copy and content across all platforms.’ Without copywriters websites would be… Read More »

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Black Hat White Hat SEO

THE BATTLE BETWEEN GOOD & EVIL: WHITE HAT vs. BLACK HAT SEO

The battle between good and evil never ends. You might be tempted to join the dark side of SEO, but you should keep in mind that, sooner or later, the SEO Jedi will find you and will “kill” your website. SEO is necessary if you want to properly market your… Read More »

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