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What’s guiding your marketing strategy? If you can’t immediately, confidently answer that question, then the answer’s probably not one you’d be happy to hear anyway. Because when we don’t know, understand or have control over what’s guiding our marketing strategy, its directionless. And marketing campaigns without direction are marketing campaigns… Read More »
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Demographics and consumer data are hugely important to digital marketing. So you need to analyse both. Because you’ll learn more about the needs of your customers. And walk away with a better understanding of their thoughts and behaviours. But what’s the best way to focus on your audience in the… Read More »
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