E-commerce businesses can be extremely profitable or absolute loss-makers. It all comes down to your technology stack and your approach to marketing. Best in class e-commerce website design ensures you’ve got the ultimate digital shop front to set you up for success
Identify what you’re looking to achieve. Are you an existing e-commerce brand with a large national footprint? You’ll need an enterprise solution from Magento, Shopify, Salesforce or a customised solution. Small business looking to get into the world of e-commerce? A WordPress site with a WooCommerce shopfront is the perfect way to dip your toe in the water.
Got your technology. Now, look at the journeys you want your customers to take before they get to the site, while they are on the site and after they leave the site. By mapping out your acquisition, monetisation and retention strategies during your e-commerce website build you’ll have the opportunity to ensure your website talks to every component of your customer journey.
Finally, we need to identify your approach to content. What products are you selling? what content do we have for them? How can we continue to build content libraries that scale as your e-commerce business does without the need for large amounts of manual inputs?
