Need customers fast? Google and Bing search is your answer. Use PPC management strategies to meet customers when they are really ready to buy, with the products and services they want to buy.
First cab off the rank is research and setup. Who are your target audience? What are they searching for? Interests, time of day, weather patterns - there’s an almost unlimited amount of framework you can setup to avoid wastage in your campaign.
Once the R&D and setup is done, we’re onto launch. The priority here is to launch with a modest portion of your budget to test and learn what works. We then scale up the tactics and bid strategies that are working and scale down the things that aren’t working.
The name of the game in PPC management is continuous improvement. We recommend running a weekly optimisation cycle to identify missed opportunities in campaign structures and strategies. These 1% improvements add up to big gains over time.