Writing Better Blogs: Shifting Perspective to Serve Your Customers

August 8, 2023
Talk Agency
It’s that time of the month again when we share nuggets of wisdom to help you supercharge your digital marketing efforts. Today, we’ll be looking at why your perspective should always aim to deliver value to the reader — not be a giant advert for your latest product or service.

We'll share informative and actionable tips on how to write for a blog using a customer-centric style, including the techniques for writing them, tailoring your content to meet customer needs, optimising blogs for organic SEO, and crafting compelling stories to engage your readers.

Understanding the Value of Customer-Centric Writing

Writing from the customer's perspective is crucial in creating amazing blog content. Taking the time to connect with your readers on a personal level by educating rather than selling, will help you stand out from the competition. 

Now, this is going to sound a little bit harsh, but 99.9% of potential customers don’t care about your love and passion for your brand or business. They are out to serve their own desires and needs — which all too many businesses overlook.

If you can offer guidance and help over harping on about your own desires to sell, you will become a trusted resource, and your customer-focused content will be rewarded with loyal readers. By providing valuable insights and engaging content, not only will your blog drive business growth, but it will boost organic SEO by improving website traffic and shareability. 

Techniques for Writing Customer-Centric Blogs

Wondering how to write for a blog but not sure where to start? Writing a customer-centric blog is about focusing on your readers and their needs. By consistently delivering high-quality, relevant content, you can build a loyal audience and boost your brand's credibility and authority. To help you hit the ground running, here are a few things our in-house copywriters swear by.

  • Know Your Audience: The first step in creating a customer-centric blog is to understand your audience. Use analytics and customer data to get a clear picture of who your readers are, what their interests are, and what problems they are looking to solve.
  • Offer Value: Provide content that adds value to your readers. This could be in the form of educational content, insights, industry trends, or practical tips. The key is to give readers a reason to come back to your blog.
  • Solve Problems: Your audience is likely reading your blog because they're searching for solutions. Ensure your content directly addresses their challenges and provides actionable steps they can take to solve their problems.
  • Use a Conversational Tone: Writing in a conversational tone can make your blog feel more personal and relatable. It helps foster a connection with your readers and makes your content more enjoyable to read.
  • Include Calls-to-Action (CTAs): Each blog post should have a clear call-to-action. This could be to sign up for a newsletter, download a resource, or check out a product. CTAs guide your readers towards the next step and can help convert them into customers.
  • Incorporate Storytelling: Stories have a way of captivating readers and making your content more memorable. Use storytelling to make your blog posts more engaging and to highlight the benefits of your products or services in a more compelling way.
  • Seek Feedback: Encourage your readers to leave comments or questions on your blog posts. This not only increases engagement but also gives you valuable insights into what your customers need and want.

Tailoring Content to Address Customer Needs

The concept of customer personas can be a helpful tool. By creating a detailed information profile about the perfect customer, you can use this information to craft relatable blog posts that speak directly to them. Here’s a quick overview of creating customer personas. 

  • Research: Conduct surveys, and interviews, or use industry reports to understand your target audience.
  • Identify Demographics: Define age, gender, location, income level etc.
  • Determine Needs: Understand the challenges and problems your customers face.
  • Understand Goals: Identify personal and professional objectives that drive your customers.
  • Buying Behaviour: Figure out how your customers make their purchasing decisions.
  • Communication Preferences: Identify the platforms where your customers are most active.
  • Personalise: Give your persona a name and a face for easier understanding and empathy.
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Optimising Blogs for Organic SEO

Understanding how to write for a blog, and then optimise for search engines is key to gaining maximum visibility online. Keyword research is a crucial first step when it comes to incorporating relevant keywords into your blog content. Here’s how to boost visibility and improve click-through rates from search engines to your website.

  • Keyword Research: Begin with identifying the relevant keywords your target audience is searching for. Use tools like Google Keyword Planner, SEMRush or Ahrefs for this purpose.
  • Content Creation: Craft high-quality, engaging content around these keywords. Remember, content should add value to the reader, not just accommodate keywords.
  • Meta Tags & Descriptions: Include your keywords in the meta title, meta description, and URL slug. These should be catchy, informative, and within the word limit prescribed by search engines.
  • Header Tags: Break down your blog into sections with header tags (H1, H2, H3). Use your main keyword in H1 and related keywords in H2 and H3 tags.
  • Keyword Placement: Incorporate keywords naturally in your content, particularly in the first paragraph, and avoid keyword stuffing.
  • Image Optimisation: Use relevant images with alt text that includes your keywords. This enhances user experience and boosts SEO.
  • Internal and External Links: Link to high-quality external resources and internally to your own relevant content. This boosts your blog's authority and relevance.
  • Promote: Share your blog on social media platforms and with your email subscribers.
  • Update Regularly: Regularly review and update your blog content to ensure it remains relevant and beneficial.

Engaging Customers through Authentic Storytelling

Storytelling is a powerful tool in the world of blog writing. The right anecdote or experience can engage readers in a way that conventional writing often cannot. By leveraging personal experiences and narratives, bloggers can connect with readers on an emotional level, resonating with them and increasing the chances of readers becoming long-term subscribers. 

  • The Behind-the-Scenes: People love getting a glimpse behind the curtain of businesses they admire. Let's satisfy our audience's curiosity by bringing them into our company's culture and processes without mentioning our digital marketing expertise. We can share intriguing stories that highlight the human side of our business. For example, we can discuss how one team member's brilliant idea during a brainstorming session birthed a successful marketing campaign. By offering an authentic look into who we are and what we do, we create a personal connection with our audience.
  • The Customer Testimonial: Testimonials hold tremendous sway with potential customers. Rather than using generic quotes, why not elevate the customer testimonial by sharing the customer's own story using their voice? By allowing them to recount their journey, the obstacles they encountered, and how your product or service made a difference in their lives, you create a truly compelling narrative that potential customers can relate to and trust.
  • The Transformation Tale: Stories of transformation captivate and inspire. Let's paint a vivid picture of a customer who struggled with a problem or pain point that we were able to solve without mentioning our digital marketing expertise. For example, imagine sharing the story of a fitness enthusiast who transformed their health and confidence through a tailored workout program. By focusing on the customer's journey and the positive change they experienced, we create a narrative that resonates with others seeking similar transformations.

Let Us Be Your New Perspective

Looking for a fresh perspective in digital marketing? At Talk Agency, we specialise in seeing the world through your customers' eyes. We dive deep into your audience's desires and needs, crafting bespoke marketing strategies that align with your business goals. From SEO campaigns to authentic storytelling, we're here to propel your growth. 

Ready to experience the magic of customer-centric marketing? Talk to us and rediscover the power of taking a step back from your blogging.

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