We’ve known it for some time now, video marketing gets results over static posts. We saw the uptick in views and engagements when facebook first launched video options in their advertising suite. Heck, we knew it when cat videos and ‘Charlie bit my finger’ were shared and  played over and over on Youtube back in the day. 

You have to be living under a rock not to see the massive success of TikTok, and to a lesser extent, Reels on instagram. Video first platforms that have skyrocketed over the past year and they have no intention of slowing down. 

If you haven’t jumped on this already, now it’s your turn to take the plunge and get on these right now.

 

Social Media Videos

Posting videos on social media is one of the easiest ways to get your brand in front of a slew of potential customers. Videos can showcase behind the scenes footage to give your brand some personality, can be used to build trust, awareness and promote a new product in action. 

Videos are a great way to talk to your customers 1 on 1 and be able to share information in an engaging way.

Jump on this trend as soon as you can, the algorithm still favours the creators so anyone can gain a lot of engagement if their video is short, entertaining and to the point.  

 

Go Live

Social media platforms such as instagram and facebook provide features that let you communicate with your audience and followers in real time. By setting yourself up to “go live” you can chat with your audience, showcase your product or brand or use it to gain valuable insight into what your consumers are after. It’s a win/win because they can instantly gain access to you or your brand. 

Make sure you give a bit of build up before going live. The last thing you want is to be sitting in there talking to yourself. 

 

Vlogs

Get maximum bang for your buck by turning your existing, or new blogs, into Vlogs to place across your Youtube channels and embed into your blog on the website. 

Vlogs are a great way to reuse content with minimal effort. You can also produce a shorter form video out of your vlog to add to your social media channels as organic or paid advertising. 

 

Interview Style Videos

With COVID displacing workers, it’s becoming more and more common to see interview style videos via Zoom. It’s super easy to spin up some content that will help drive traffic to your website and social platforms like Youtube. 

You can reach out to industry experts and have a chat about upcoming trends or industry information or even utilise the expertise you have in your team to come up with the unique questions and answers that will provide value to your audience. 

 

Testimonials

The fastest way to build trust are through current or past client testimonials. People don’t want to hear from you about how good your business or product is – they want to hear it from others. Video testimonials are the ultimate trust-building exercise. A customer or client who is willing to go on video for a brand is a big tick.

Start using video in your marketing today to help increase engagement, drive traffic, build trust and show up with authenticity. 

It’s not too late to get fantastic reach and build your brand with video.