Want business? Be easy to find online.

Visibility remains important as ever. But these days, just being found isn’t enough. It’s what people find once you’ve been discovered that counts. That’s why customer feedback, reviews and star-ratings are so valuable today.

Glowing reviews get people’s attention. And when a consumer sees a review that glow, they’re more likely to convert into customer.

There are all kinds of places customers can leave reviews online for your product or service. But Google My Business reviews are perhaps the most influential of them all.

And the reviews most important to the growth of your business.

Just think! How many millions of people discover brands, businesses, products and services through the simple act of “Googling”?

There is strength is those numbers. And because Google makes anonymity so difficult to hide behind, there’s a credibility to Google My Business reviews that other platforms struggle to compete with.

What are Google My Business reviews?

Local SEO delivers the best results for local businesses.

And Google My Business is one of the most effective ways a global platform can attract business locally.

Google My Business is an online tool that a company can use to monitor and manage their digital presence across Google Search, Google Maps and Google+. And improve SEO while they’re at it.

A resource like Google My Business can be particularly valuable to smaller businesses without huge resources to invest in SEO. Because it’s free. Google My Business is the zero-cost, easy-to-use tool that can help you:

  • rank better in search engine results
  • attract new customers
  • communicate your brand story

It starts with creating a listing. Good Google My Business listings should include basic information like:

  • business name
  • address
  • phone number
  • website link
  • email(s)
  • business description

But Google My Business is more than just an online directory. It’s a platform your customers can use to leave reviews.

Reviews are a way for customers to make unbiased and transparent commentary on their experience with your brand. Positive or negative, this feedback becomes part of your brand story.

Because Google My Business reviews are a part of every Google search. They’re one component of the data Google’s algorithm uses to determine search engine results.

Positive Google My Business reviews appear in organic search results and Google Maps search results in the form of star ratings. The more stars your business has, the better results you’re liable to achieve.

Think about it from the customer’s perspective. Why wouldn’t they go with the best reviewed product or service on the market? That makes simple Google My Business reviews an incredibly powerful marketing tool.

Because when customers praise your work, you can count on the attention new customers.

That’s why Google My Business reviews are as important for attracting new visitors who hopefully convert into customers, as they are important for improving a business’ presence. And earning them better search rankings.

It’s 2018 and ‘word of mouth’ is strong as ever. Only the platforms and means of delivery have changed. And that’s exactly what Google My Business reviews are – online, ‘word of mouth’ recommendations from satisfied, active customers to undecided potential ones.

Why Google My Business reviews are important?

The function of customer reviews operates quite simply.

Provide quality products and impeccable service to your current customer base, and expect positive feedback that brings in new buyers.

When others see positive feedback in a Google My Business reviews, they’re more likely to choose your brand over the competition.

Positive Google My Business reviews help brands sell. Because they reach a lot of visitors. Visitors one quality-offering away from converting to customers.

Google My Business reviews are also your chance to interact with customers by responding directly to their reviews.

Responding to reviews is a great way to build stronger customer relationships. It’s the kind of personal touch that reminds existing customers you care. And makes potential customers want to be cared for by you.

If a review is positive, your response might be as simple as thanking them for their time. And saying a few words about your appreciation for their feedback.

In the rare case that a review is less than dazzling, don’t panic. It happens to the best, brightest and biggest businesses. How you handle your response is what counts.

Never ignore negative feedback. Just look at it as another opportunity to demonstrate prompt, exceptional customer service with a reply that improves the situation.

Remember, you’re not the only one who’ll be reading customer reviews. Or your responses.

How you can enhance your Google My Business reviews?

Any customer request that’s within reason is a customer request you should strive to meet. Because if you don’t, someone else will. But it’s not always easy.

Dealing with customers can be a challenge. That’s not an indictment. Just facts. But getting through difficult and demanding situations is part of providing the kind of service that’s going to score the positive reviews you’re after.

If you’ve set up Google My Business but still aren’t receiving reviews, don’t be afraid to ask for them.

These days, most customers understand the significance of reviews. They know words are powerful. And their opinions make a difference. If you feel like you’ve provided a customer with exceptional service, let them know you’re listed on Google My Business and would love to get their feedback. You might see a glowing new review posted in the next few days.

Once listed, make a habit of checking your Google My Business reviews regularly. And thoroughly.

It’s another way to really get to know your customers. And learn what about your business they appreciate most. Is it quality, price, the additional services you provide, your professionalism, speed or something else all together?

Find out with Google My Business reviews. It’s information that can help you improve current offers, attract new clients and keep regular customers coming back for more. All things that help a business to grow.

When you make time to work on your Google My Business reviews regularly, you’re making time to work on the future of your brand. And what could be more important than that?