When to Start Working with an Agency as a Small Business

When you’re a small business owner and you’re starting to delve into the world of marketing, it can be pretty daunting, especially with the amount of information that you can find online and directly at your fingertips, and it always seems to contradict. There’s a certain point when a small business needs more marketing support than they can get out of their in-house resources and it’s that point when they should start talking about working with an agency.

As a general rule. Agencies have too much cost, too much overhead, too much inherent inefficiency. There is no perfectly efficient agency for a really, really small business. If you’re a startup, if you’ve only got yourself, you’re a sole trader you’ve only got one, maybe two team members – you’re going to get more value out of a freelancer. At the same time, if you’re turning over a couple of million dollars a year, you’ve got 5 – 10 staff. That’s the time when you start to look at what value an agency can bring.

You’ve got to define by market your bus is moving, so to speak. You’re looking to just simply grow the size of that bus. That’s really the point where agencies are going to add more value because they’re going to have more resources, more capabilities to do more things for you. That will continue to scale up and as your business scales, you just need to look for different agency partners or mould and shape the way you work with agencies.