When it comes to copywriting, we often wish we could sit back, click our fingers and let the computer work its own magic, and moment’s later receive engaging, informative and captivating content that will help drive traffic to our websites. 

We all know there is a HUGE amount of work involved in copywriting and it can often become a draining task when we already have so much on our plates. Wouldn’t it be nice if there was some kind of machine or digital method that could do this for us. Surely it’s out there right? 

You may have heard the term AI copywriting bouncing around, maybe you already know a little bit about it, or you might even be using it to elevate your copywriting skills but wish you knew just that little bit more. In this blog, we aim to provide you with the fundamentals of AI copywriting and help you put effective copywriting skills into practice. 

So what actually is AI Copywriting?  

As a Business Owner or Marketing Manager, you might be wondering whether or not AI Copywriting is right for you and your processes. 

AI copywriting is a form of copywriting that uses artificial intelligence to search through patterns on your suggested topic in the marketplace and from there, it curates new content and optimises it all for you. A lot of businesses have already jumped on the bandwagon and are seeing some very positive results, especially through natural process language (NPL), the most commonly used AI Copywriting Method. NPL basically acts as the core function in the computer world, it’s the glue that holds everything together and allows machines to break down and interpret human language. 

Here’s how it works. Once you have identified a topic you want to write about and outline the form you would like it to come in, whether it’s a blog post, video caption, or ad copy. Set the parameters on the AI tool, this includes the tone of voice, any key branding areas you need the AI copy to represent, provide a few keywords and away you go. 

From here, the machine will receive your guidelines and generate brand-new content, free from plagiarism based on trends and information on the web. With its diverse range of functions, it can help you form a variety of tasks, including creating website copy, writing blogs and even crafting social media posts.

Should you be using AI copywriting for your business? 

AI copywriting can be a very useful tool for Business Owners and Marketing Managers, here are a few reasons why: 

It can help to optimise your copy: 

How many times have you found yourself trying to weave in your keywords and end up driving yourself up the walls because it just doesn’t fit? Through natural language processing, the software will generate SEO-friendly content with the aim to increase click-through rates and conversion rates.

You can spend more resources and time on other macro-level tasks: 

Integrating the use of AI copy can help you save time as it will automate the content creation process. This will ultimately allow you to spend more time and resources on other macro-level tasks, such as developing a new strategy for your content, tracking your business goals and KPIs and more. 

Limit issues surrounding writer and creative blocks

Have you ever found yourself sitting down to write or review a blog, and had a complete writer’s block? Are you now thinking about the article you started months ago, and are yet to complete? Don’t worry, it’s very common. This is where AI copywriting comes in handy. AI copywriting can also help you come up with new ideas and angles for your content.

What are some of the best tools for AI Copywriting?

AI Copywriting is a rapidly growing technology with a lot of potential benefits for businesses. However, as it is still within the development stage, there will be some trial and error involved in using some of the AI copywriting tools. Be prepared to experiment a bit before you find the right tool for your needs.

Here are some of our top recommendations: 

Jasper: This is an excellent tool for the creation of blogs, social media posts and websites and ad copy. 

INK editor: INK editor is a tool that combines AI co-writing and a search engine optimisation assistant which is great for meta descriptions and website copy. 

Anyword: Anyword has great offerings for ad copy, landing and product pages, blog posts, text messages and emails. 

What does this mean for Copywriters?

While AI copywriting can help improve your copywriting strategy, it is important to remember that AI copywriting is not a replacement for human copywriters. 

AI is only as good as the data it’s given – and humans are still the best source of data when it comes to understanding what customers want and need. The AI Copywriter needs to be trained on data relating to a specific topic.

 Similar to handing your copywriter a content brief, it requires detailed information on what you would like to write about. Use AI copywriting to your advantage, but don’t forget the importance of human copywriters in the equation. With AI and humans working together, you can create amazing copy that will help your business achieve its goals. 

Now that you have an understanding of AI copywriting, would you believe me if I told you that the initial stages of this blog was generated through an AI Copywriter? Pretty cool, huh? 

If you’re looking for more information about AI copywriting and whether it can help you and your business processes, get in touch, we would love to hear from you!