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social media strategy

The do’s and don’ts of social media strategy

Social media marketing can be very hit and miss. In an environment characterized by open dialogue and transparency, one incorrect move could spin your brand into a whirlwind of negative publicity. There are some common social faux pas that brands are often known for making, and, fortunately, various rules-of-thumb to […]

select website font

Selecting a typeface for your website

An important yet often overlooked component of any website is its typography. For businesses, fonts are one of the strongest ways to set a tone and engage your audience, and conversely, using the wrong one can take away from your design and drive people away. Here’s everything you need to […]