Top Social Influencers of 2018

Let's Talk

Top Social Influencers of 2018

Over the last few years, businesses, brands and companies have been using social media digital influencers to their advantage. These range from beauty bloggers, gaming addicts, fitness gurus, fashionistas and more. Influencers who built fame doing pure play online influential content. And that’s not to take away from the likes of Dwayne Johnson, Kim Kardashian and Ellen Degeneres. They kick ass. But let’s face it, they were famous before the internet. This talent pool are the new age celebrity. These influencers have millions of followers worldwide and companies use them to promote their products or services.

When a company chooses the right influencer, they can gain exposure to potentially hundreds of millions of new customers. With many fans hanging off every word of their favourite influencers have to say, they have the power to send a product or service stratospheric or crumbling to the ground. But who exactly were the 10 biggest – non A-list celeb – social media digital influencers off 2018? We have you covered as we count down through the world’s biggest.

 

Lilly Singh

Who are they and where are they located?
Lilly Singh is an extremely popular YouTube and Instagram megastar. With more than 7.9 million followers on Instagram and a further 13.2 million YouTube subscribers, the Canadian actress, comedian, motivational speaker and YouTube personality is one of the most influential people in the world of social media. Born in Toronto, the 29-year-old has a cult following and is one of the biggest paid influencers online.

She was ranked as the third highest paid YouTuber by Forbes in 2016. She also took the top spot for the top influencers list category for entertainment in 2017. Since then she has released her own lipstick and featured in various different movies.

What do they influence?
As one of the biggest vloggers and bloggers on the internet, she specialises in lifestyle and positivity. With motivational speaking playing a large part in her online presence, she is popular with publishers and media outlets around the world. One of her most notable collaborations with Smashbox where she teamed up with them to release a line of lipsticks.

Estimated net worth?
As of 2018, Lilly Singh has racked up more than 2 billion views. She has an estimated net worth of approximately 16 million USD with a yearly estimated earnings of 8 million USD.

 

Chiara Ferragni

Who are they and where are they located?
Chiara Ferragni is an Italian fashion blogger and designer who goes by the name of The Blonde Salad. With more than 1.2 million Facebook followers and 11.6 million Instagram followers, she is one of the most influential social media stars of 2018. Having made the Forbes list for the top fashion influencer of 2017 and the under thirties Art and style for Europe and fashion for Europe of 2016.

The 31-year old has a solid fan base and she has previously done modelling work for Guess. Among other things, she has also teamed up with Pantene as a brand ambassador, along with the world famous toy manufacturer Mattel.

What do they influence?
As one of the most established social media digital influencers online, she has a lot of power in the world of fashion, beauty and lifestyle. One of her biggest collaborations is with Steve Madden. Together, they created and launched a line of high fashion shoes. She has also collaborated with Gucci and various other high fashion designers. The Italian is famed for her chic fashion sense and is considered as fashion royalty according to her followers.

Estimated net worth?
As of 2018, she is estimated to be worth 11.4 million USD. Her influential power earns her approximately 8 million USD each year.

 

PewdiePie

Who are they and where are they located?
PewDiePie is one of the biggest online personalities on YouTube. The person behind PewDiePie is Felix Kjellberg, a social media influencer born in Sweden and living in the United Kingdom. While he was definitely best known for YouTube, he has also amassed a huge following on Twitter, Facebook and Instagram. Between the four big platforms, he has just surpassed 100 million followers.

Starting off his career as a game commentator, he has stretched out into the world of fashion, lifestyle, news and comedy. The past couple of years have been a bumpy ride for the YouTube superstar with some of his content being called insensitive and inappropriate. However, his huge following has the ability to make or break a brand. With more than 15 million Twitter followers, 7.5 million Facebook, 13.7 million Instagram followers and 66 million YouTube subscribers he is one of the world’s biggest social media influencers.

What do they influence?
PewDiePie has influence over many different genres. These include gaming, fashion and lifestyle, comedy and film and TV. One of his biggest projects has been launching his own apparel line with many limited edition collaborations. While his huge online following makes him a desirable choice for many brands to work with, some of his past content has damaged his reputation with both fans and companies alike. However, there is no denying that when it comes to influencers; PewDiePie is one of the most famous.

Estimated net worth?
PewDiePie is estimated to be worth 61 million USD, with yearly earnings of 9 million USD. The majority of is earnings come from advertising on his YouTube channel. A further 4.5 million USD comes from paid promotions and collaborations. He is one of the highest paid online personalities and rakes in approximately 3400 USD each hour.

 

Whindersson Nunes

Who are they and where are they located?
Whindersson Nunes is a Brazilian social media star, comedian and actor and is seen as a versatile and highly desirable influencer. Entering the online world at just 15 years old, he now has an online audience that almost totals a quarter of the number of people in his home country. With 7.8 million Twitter followers, 5 million Facebook likes, 18.9 million Instagram followers and 27.5 million YouTube followers he is the most popular Brazilian influencer on the internet.

Most popular with those aged between 14 and 27, he holds a lot of influential power for brands and companies. This is particularly true for South American countries, where he has the bulk of his following. Ranging from games and parodies, he attracts approximately 7000 new subscribers every day.

What do they influence?
Whindersson Nunes influences many different types of genre and niche markets. From lifestyle and entertainment to comedy and acting, this online jokester can place businesses, companies and brands in front of more than 60 million people. He has quickly transitioned from being an online social media influencer to an actor and stand-up comic. He is currently one of the top 10 most subscribed channels on YouTube and is the number one most subscribed Brazilian channel.

Estimated net worth?
Whindersson Nunes is estimated to have a net worth of 5.5 million USD and has had more than 2.2 billion views on his social media videos. While the majority of his income comes from advertising placed on his YouTube videos, it is estimated that he earns approximately 1.9 million USD each year from collaborations and sponsorship of his videos.

 

Logan Paul

Who are they and where are they located?
Logan Paul started out in the same way as many of the biggest YouTube superstars of today, on Vine. Throughout his career, he has gone from strength to strength, especially when it comes to his surprise and humour videos. However, he has at times almost destroyed his career by posting overly controversial content, specifically poking fun at suicide.

What do they influence?
Logan Paul works across the board when it comes to influencing. The ever-popular YouTube celebrity has managed to forge a career on mainstream TV while maintaining content on social media. His ever-popular vlogs make him a popular choice for entertainment, lifestyle and pop culture. His social media content is what provides the most of his earnings. With 54 million followers across all of the different social media platforms, he has huge exposure to a worldwide audience.

Estimated net worth?
Logan Paul has an estimated net worth of 6 million USD. The majority of these earnings come from ad revenue placed on YouTube videos. He also earns money from sponsored videos and paid product placements. In 2017, Forbes placed him as the fourth biggest earner on YouTube with expected earnings of 1 million USD plus each month over the coming year.

 

Ruben Gundersen

Who are they and where are they located?
Ruben Gundersen is one of the biggest influencers in the Spanish speaking world. Launching his YouTube channel in 2011, he has gone on to gain 28 million YouTube subscribers, 11 million Twitter followers, 8 million Instagram followers and 7.2 million Facebook likes. His content ranges from comedy, his personal life, gameplay content and reviews.

What do they influence?
Ruben Gundersen definitely possesses major influence over the world of gaming. This is targeted toward the Spanish speaking world, ranging from Spain to Mexico and beyond. He has used his online notoriety to his advantage and published a series of comic books along with original work. However, while gaming is definitely his main niche, he also influences pop culture, fashion, comedy and pranks. With prank videos being one of the most viewed on YouTube alone, his fan base is growing at an estimated 5000 subscribers each day across his social media channels.

Estimated net worth?
Ruben Gundersen has an estimated net worth of 7 million USD. As of 2018, he has the second largest amount of subscribers to his Spanish language channel. He is also ranked at number 6 for the most subscribed YouTuber for a non-English channel. Having won the 2016 YouTuber of the Year award, he’s estimated to make 2300 USD per day along with income from YouTube Red views.
 

Cameron Dallas

Who are they and where are they located?
Cameron Dallas is an American internet personality, YouTuber, singer, actor and model who appears in his own reality TV show on Netflix. He began his career on Vine posting prank videos which saw him become one of the internet’s biggest social media celebrities. With the majority of his earnings coming from his online activities, he has also earned a hefty portion of his money from posting sponsored content and advertising brands and companies.

What do they influence?
Cameron Dallas is saying as one of the biggest influencers in the world of fashion, internet, music, modelling and acting. With the majority of his content being around gaming videos, competitive videos and amusing content he has more than 6 million subscribers and has amassed over 280 million views.

From YouTube, he has managed to forge himself an acting career. He voiced the Frog called Freddy in the Frog Kingdom and has also appeared in other movies such as expelled, Outfield, Bad Neighbors and his own reality show chasing Cameron. Aside from acting, he has also modelled for American Apparel, Calvin Klein and Dolce & Gabbana. He also launched a collaboration clothing line with Aeropostale.

Estimated net worth?
Cameron Dallas made his first million before turning 20 and is currently estimated to have a net worth of 4.5 million USD. The majority of his earnings come from sponsored content and advertising on his social media channels. His estimated daily earnings come to 400 USD from advertising revenue alone.
 

Markiplier

Who are they and where are they located?
Markiplier is an American YouTube personality, comedian, voice actor and actor who was born in Honolulu, Hawaii. As of 2018, his YouTube channel has more than 21 million subscribers and over 9.2 billion views placing him in the top 100 channels on YouTube with the most subscribers. His YouTube channels focus on videos around gameplay commentary with a comedic effect.

What do they influence?
Markiplier has a huge online gaming fan base and has collaborated with various other YouTube superstars and companies from around the world. He has done Voice work 4 Super Smash Bros and became a fully-fledged member of the Red Giant entertainment board back in 2014. He has also provided Voice work for LORE, another hugely popular YouTube channel.

Other than influencing the gaming industry, he is also held in high regard for his charitable work where he has raised almost 1 million USD for good causes. This philanthropic approach has raised his profile in the world of lifestyle and important causes. He is one of the biggest earners on YouTube and attracts approximately 3,000 to 4,000 subscribers every day.

Estimated net worth?
Markiplier has an estimated net worth of 16 million USD as of September 2018. He is currently estimated to be earning approximately 5 to 7 million USD each year from his YouTube channel and other social media outlets. The majority of his earnings come from Paid advertising on his videos along with paid promotional content and sponsorship.
 

Zoella

Who are they and where are they located?
Zoella is one of the most famous YouTube personalities in the world. Coming from England, she has amassed more than 12 million YouTube subscribers and possesses huge influential power over cosmetics, beauty and fashion and lifestyle. The Brighton based YouTuber has had more than 1 billion views on her videos and has gone on to dominate the retail and publishing world in the United Kingdom.

What do they influence?
Zoella is one of the biggest influencers of beauty, fashion and lifestyle. She has appeared on many of the UK’s biggest TV shows, including the Great British Bake Off. Having won awards from the Teen Choice Awards and Cosmopolitan blog Awards, she was also featured as one of the 40 best beauty bloggers in the world by the telegraph.

She released her first book in 2014 called Girl online, which became the fastest selling book of the year. Since then she has released two more books. She also released a line of beauty products which became an instant bestseller at one of the UK’s largest health and beauty retailers, Superdrug’s.

Estimated net worth?
Zoella has an estimated net worth of 4 million USD. This is a combination of advertising revenue, merchandise sales, TV appearances, paid promotional content and public speaking.
 

Liza Koshy

Who are they and where are they located?
Liza Koshy is an American YouTuber and actress who began her career on Vine. She also works as an American television host and comedian. One of her most notable YouTube videos was when she interviewed Barack Obama before the elections in 2016. As of September 2017, she has amassed more than 46 million followers across various social media platforms, including Instagram, musically and Facebook. From these platforms, she has had over 2 billion views on her videos.

What do they influence?
Liza Koshy is a universal influencer and is seen as one of the biggest influencers of lifestyle, comedy, entertainment and film and TV. Appearing in several movies and TV series, her exposure has exploded. Typically, she works in conjunction with various other well-known YouTubers and social media celebrities to build brand awareness around their own collaboration efforts with international brands. Ranging from fashion, makeup, accessories and important causes, she is rapidly becoming one of the most in-demand social media influencers of 2018.

Estimated net worth?
Liza Koshy has an estimated net worth of 4 million USD from paid advertisements on her social media videos. She also earns a large portion of her income from her show on YouTube Red as well as acting in Freakish, a Hulu television series.

Social media influencers are one of the best ways for a brand or business to put themselves in the spotlight. With many people feeling that they personally connect to these online influencers, what they say about a product can see it skyrocket or crash and burn. You only have to take a look at YouTube and see how mistreated influencers react.

Performing a simple YouTube search for “dragging Kylie Cosmetics” will give you some great examples. The reason why influencers are so popular is because of their honesty, but they’re not afraid to call each other out for lying or being paid to say something that is not true. This further boosts their reputation as being trustworthy sources of information.

0 Shares
Share
Tweet
Pin
Share
+1