Don’t feel like reading right now? Hit play and listen to the audio blog post instead.
Have you ever found yourself wondering what it is that makes certain businesses so successful online?
Here’s the thing: It’s not all down to SEO. Content marketing plays a huge role in this!
When done right, content marketing can make all the difference between a website that soars and one that crashes and burns.
But before we can start giving you our top actionable content marketing tips, we should quickly cover what content marketing actually is.
Content Marketing Overview
If you search Google for a definition of what content marketing is, you will be faced with a barrage of differing opinions.
To simplify it, content marketing is when you create content with the sole intention of achieving certain actions. These range from increasing brand awareness, improving sales, getting new customers, and driving more traffic to your site.
When you think about it, every single website on the internet offers content in some form or another. From forums to apps and email to social networks and websites, they are all content based.
Content marketing is basically creating content with a purpose. You’re not just throwing something together to post online. You creat it so that it fulfils your objectives and helps you reach your goals.
Okay. So now that bit is out the way, let’s take a look at six of the best actionable tips for Content Marketing in 2019.
1 – Engage with Evergreen Content
There’s nothing we love more than a bed of Evergreen content. Just like certain plants and trees continue to thrive throughout the year, evergreen content does exactly the same!
It is able to generate interest and drive traffic to your website long after it has been published.
Here are a few pointers for creating Evergreen content:
- Keep things original and as unique as possible.
- Avoid trends and time-focused information.
- Be as thorough and informative as you can.
- Cover topics that people are always searching for.
- Make sure you update it regularly.
By avoiding time-focused information, you know that your content is not going to be forgotten about in a few months.
Sure, it might be awesome to write about a huge political event. But this time next year, nobody is going to be searching for that!
Everything from how-to guides to fact sheets and lists is considered evergreen content. Why? Because this is information people are looking for every day of the year, every year.
2 – Write for Readers Not Search Engines
This one is not nearly as difficult as most people assume. We have heard it a hundred times before:
‘I can’t write for my audience and for the search engines at the same time!’
Well, yes, you can! SEO is important. But it’s nowhere near as important as your site visitors.
It’s all about writing for your audience and knowing how to weave in seed keywords, long tail keywords and related keywords without coming across as unnatural.
SEO helps the search engines understand what you’re website is about. In turn, it presents your website to users who it thinks will find your content useful.
But the worst thing you can do is write for a machine! People need to connect with what you are saying.
If you only focus on SEO, then you are doing yourself a disservice. Always write for your readers first and follow up with SEO second.
3 – Get Social
When it comes to the world of content marketing, there is no better platform to turn to than social media!
Here’s the thing: When someone visits your website, they are highly unlikely to share what they find anywhere else.
But when they find something they like on social media, they hit those like and share buttons at lightning speed. And content marketing is all about creating exposure!
However. It’s not all about just posting the same content across all social media platforms. You need to make sure that each platform has its own unique take on what it is you are saying.
If you share the same image across Instagram, Facebook and Twitter, you give your audience no reason to like and share your content on all three.
Whenever you create content for your website, always try to think about how you can share it on social media and what kind of impact it might have.
Social media is definitely your friend when it comes to content marketing. Use it to your advantage.
4 – Stay on Topic
One of the biggest mistakes that people make when creating content is not staying on topic. Everything that you create should enhance your brand identity.
This is why it is so important to make sure that whatever you produce relates to what your business or brand stands for.
To give you an example:
You have a cookery blog and decide to publish content about motorcycles on it. It might be that the topic interests you or it might be that you’ve seen it’s a high-performing keyword.
But how does this benefit your loyal fan base who follows you for your niche? In a nutshell, it doesn’t!
Absolutely everything you create for your website or for social media should be related to your field of expertise.
If you start throwing in things that are not related at all, people will never take you seriously.
Before you start writing or creating content, have a topic plan in place and make sure that it all follows on nicely.
5 – Long-form Content is Life
There is nothing that the search engines love more than long-form content. This is content that has a word count of above 1,200 words.
But, as is true with everything, too much of a good thing can be bad for you. Just because search engines love longer content, doesn’t mean that posting a 5000-word blog is going to work better than one that is 1500 words long.
There is no magic number when it comes to word count. But posts that are less than 800 words rarely feature heavily in the search results.
That is not to say that it’s not possible. But if you are serious about content marketing, you use every advantage you have available.
Instead of putting out two or three 500 word posts. Why not pull them together into one long post.
Depending on how thorough and factual you are, you might even end up creating evergreen content by mistake… and that just makes your long form content even more special!
6 – Slay the Shares
Content that is shared is content that works. Nobody wants to spend an age carefully crafting content that never gets noticed!
So. What types of content are more likely to be shared online? The following are always winners in the share stakes:
- Top tips for…
- Beginner’s guide to…
- How to…
- The best…
- Top 10…
Not only should you use these as the basis of your content, but you also should make sure your title uses them too.
As an example:
You have a blog covering cake making. The following are great topics and titles:
- Top tips for making a wedding cake
- How to make a wedding cake on a budget
- The best ideas for wedding cakes
- Top 10 wedding cake designs
Not only does the topic give you a solid foundation to create shareable content. But the title lets the reader know what they can expect before even opening the page!
And there are nothing people like more at then sharing things online that make them look smart. Throw in an infographic or two, and you are onto a winning combination.
Content marketing is one of the most powerful ways to drive traffic and interest to your website. Don’t underestimate the power of social media and visual content.
Yes, it’s true that search engines like Google prefer text-based content. But that doesn’t mean you can’t throw a few visuals into the mix.
Perseverance is key. Unless you go viral, content marketing is something that takes time. Don’t expect it to happen overnight and be consistent with your publishing schedules.
These top 6 actionable content marketing tips of 2019 will go a long way with helping you reach your content marketing goals.
If you want to learn more about the mysterious world of SEO, check out our blog today for more!