The importance of email marketing

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The importance of email marketing

Email marketing is a tactic utilized by thousands of businesses worldwide. Those unfamiliar with the method, however, may be oblivious to its merits. Check out these reasons why email should be an integral component of your marketing strategy.

1.     Low cost: One of the most obvious benefits is its cost compared to mainstream channels. Print and postage fees are eliminated, and although there may be a small overhead for sending thousands of emails at a time, these costs are still far lower than other channels.

2.     Target fans of your brand: Email marketing is one of the only channels that consumers actively seek. Businesses usually only send messages to those who selected to receive them, which leads to higher conversion rates.

3.     Calls to action: There are a limited amount of platforms that allow customers to witness an offer and make a purchase with the click of a button. With an engaging call to action, emails can be a major driver of sales.

4.     Easy to create, track and share: Some of the most successful campaigns have been a simple text email, which is a testament to the method’s simplicity. Email is also a simple method to spot where you are going wrong. Most software will allow you to track open, click through and conversion rates to easily rectify issues. Emails also have share-ability, as subscribers can forward deals and offers to their friends at the click of a button.

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