From social media advertising, pay-per click advertising, SEO to website design, development to email marketing, SEM and content creation, digital marketing has very quickly become an integral part of your business, whether you are a small, medium or large company. 

For most businesses, an online presence is crucial as a result of the ever-changing digital landscape, it has reached a point where it is basically unavoidable. It can help your business achieve a better return on investment and increase your business growth. 

Take a moment to ask yourself a few questions. How would you best describe your business’s Conversion Optimisation Rate? How are you managing your SEO and Pay Per Click? Are your campaign strategies working? How were your campaign strategies set up? Be honest, do you actually follow them?

There’s a lot to it. That’s definitely something we wouldn’t deny. If you are still compiling answers to any of these questions, and the below signs are becoming a little too familiar then it might be time to outsource your digital marketing.

So, how do you know when it’s time to outsource your digital marketing? 

You’re not seeing the results you want.

If you’re putting in a lot of effort but not seeing the results you want, it might be time to outsource. A digital marketing agency can help you identify and correct any issues you’re having, and they can help you reach your goals faster than you could on your own.

Another thing to consider is how often are you monitoring your results? We totally get it, once it’s over the line, it’s over the line. Check it at the end when it’s finished so you can focus on other things. With an agency, they know when the right time is to monitor your results, from the learning phase, mid-way through to the closing of a campaign, they can pick up on improvements across the entire campaign, and adjust your strategy accordingly to ensure you are reaching your set goals and objectives for the campaign. 

You don’t have the resources.

Hiring, hiring, hiring. It can get extremely expensive and it can be difficult to find the right people with the right skills. While you might find someone that is an expert in one field, they might lack skill somewhere else. It is extremely common for businesses to hire a marketing specialist, who is doing everything. I am talking about website development and managing, social media marketing, internal communications, email marketing, branding as well as ad hoc tasks day to day. This gets tiring, it is a lot of pressure.

How can they set aside time to track, monitor, find new keywords for a new blog post and optimise their website at the same time. It’s near impossible. That’s where a digital marketing agency can help. With a team of specialists of a range of skills, an agency can offer the specific skills and expertise you need, which can really help direct your businesses brand and vision long-term. 

You don’t have the time.

Have you got fantastic ideas and creations but no time to plan, design and execute? We totally get it! Digital marketing requires a lot of time and effort, and if you’re already stretched thin, and would love to focus your attention elsewhere, outsourcing can be a great time. Let the experts bring your vision to life. 

As your marketing campaigns start bringing in more leads, sales and conversions, you’ll be able to focus your attention on other areas of your business and continue to provide top-notch customer service and after-sales care to your customers. 

Your Marketing Lacks Consistency.

There are many businesses out there that will throw up an idea as soon as it comes to mind, no consistency. We’re talking about no planning, no branding, no messaging and no strategy. While this would be great in theory, it can be really deterring for your customers, creating confusion and lack of knowledge about your brand and services. Consistency is very important, you will be surprised how much we rely on it as humans. Think about the colour purple for a minute. Are you drawn to Cadbury Chocolate? What about red? Have I got you thinking about Maltesers? Are you starting to see a pattern? You see we recognise brands as a result of consistent messaging and colouring that ultimately make up a brand.

In a digital marketing world, your business might have a plan to post your hottest tips on social media every Thursday, this creates a pattern and routine for your customers to jump on your channels every Thursday to get your inside scoops. Digital marketing experts know how important this is. They treat everything they do for your business, like a business of their own, you can rely on them to ensure your branding and messaging is relevant and consistent.

Having difficulties sticking within budget.

Are you going over your marketing budget every month? Unsure how much you should be spending on your Facebook ads? Google Ads? SEO? Or even your social strategy? 

Digital marketing agencies can work with you to develop a comprehensive marketing budget and ensure your money is best spent where you will see the most results. It’s so important to allocate resources wisely for each and every part of your marketing plan and execution. 

If you’re experiencing any of these signs, it might be time to outsource your digital marketing to an agency. With their experience and expertise, an agency can help take your marketing to the next level and achieve the results you’re looking for. 

Looking for more information? Contact us today to learn more about how we can help you with your digital marketing needs!