We’re going to keep this blog post short and sweet, much like a text message would. So grab your coffee and let’s go.

Text message marketing (or SMS marketing) is one of the oldest forms of digital marketing. And for good reason – it’s effective, it’s a line directly to your consumer. But it got chucked into the daggy pile a long time ago, but we think it’s time for a revive. How come? Well let’s be honest, we are addicted to our phones, so why not get your brand literally in hands?

Are you using SMS marketing? If not, you should reconsider. Here’s why:

1. SMS messages have a high open rate.
2. They’re an effective way to reach your target audience.
3. You can track your results and measure ROI.
4. SMS messages are personal and intimate.
5. They generate a lot of goodwill among customers

What is SMS Marketing?

Putting it in back and white. SMS marketing refers to the act of sending text messages to qualified and opted in leads on a regular basis. This can be an effective way of reaching out and keeping in touch with potential clients. A single message may have up 160 characters but most modern phones will segment it, making the e-mail size 1,600 – 2K or more! This allows for longer conversations than ever before, but just be careful not to waffle on.

SMS messages can be sent for:

  • Announcements
  • Promotions
  • Offers
  • Updates on orders

If your customer wants to hear it – you should be sending it directly into the palm of their hand.

What Makes it Great

The SMS marketing strategy is an incredibly cost-efficient and successful way to increase client engagement, generate qualified leads, target your audience on their mobile devices. With this type of outreach campaign you can reach potential or existing clients in a legal manner with measurable results – all without breaking any budgets!

The benefits of SMS marketing are enormous, but some of the best ones include:

  • Connecting with your audience in real time
  • Higher open rate when compared to email
  • Keeping top of mind
  • Generating leads, sales and conversions

According to SimpleTexting’s 2021 SMS Marketing Report, 43% of business owners reported average SMS click-through rates (CTRs) of 20%-35%.

So what are you waiting for? If you’re keen to form up a strategy why not reach out to us and we’ll help you get there!