SEO practices are constantly defined and redefined. Google’s search engine is optimised and its algorithm changes all the time, meaning that things that worked a few years ago may not work now.
Online marketing and SEO go hand in hand. If driving more traffic and increasing sales is your goal, then ranking high with search engines should be a top priority.
Wondering how to rank in Google in 2019? These 5 SEO hacks are guaranteed to help you rank high fast.
We can’t talk about SEO and not mention long-tail keywords. Long-tail keywords never go out of fashion. Search engines love them because they make up almost 70% of all searches. Long-tail keywords have been on the rise for some years now, but they really have been proven to work wonders in the past few years.
If you’re not convinced, then think of the way you use Google’s search engine. Do you type in keywords when you’re searching for something, or do you perhaps use longer, more sentence-like queries?
Most people make use of long-tail keywords when they search for something. This has always been the case, but with voice search on the rise, people are performing more and more sentence-like queries by the day. They want to know why is something, how to do something, or where to find something.
Because they are so specific, long-tail keywords help you target niche audiences more easily. Users searching for more generic head keywords may be just researching a topic. Users who search for specific long-tail keywords are usually ready to make a purchase; their search terms are the search terms you want to rank for!
Google keeps reminding everyone how much they value good user experience. They want users to be receiving adequate answers to their queries, and posts shorter than 800 words often fail to deliver.
Since 2016, Google’s search engine has displayed a preference over longer posts. But how do you even begin producing longer blogs? Well, you just add a few paragraphs here and there and you’re done, right? Not really…
A good in-depth post will certainly drive more traffic to your website and eventually increase sales. If you’re providing users with useful content that they can use to answer their queries, then Google will reward you with higher rankings.
The truth, however, is that Google doesn’t really care about word count. That is to say, a blog’s word count is not a ranking factor in and of itself. But longer-form content performs better. Why is that then?
Statistics don’t lie. Longer content is usually more comprehensive and authoritative and is thus shared more often on social media. It also has higher social engagement and leads to more organic traffic.
Okay, but what are you supposed to do about it? Up your word count by researching more and providing users with valuable and helpful content. Your content:
- Should be optimised and include both head and long-tail keywords. Use online SEO tools to help you with the research.
- Should be easy to read and comprehensive at the same time.
- Should always be designed with an online marketing strategy in mind.
Online and SEO marketing is all about making sure that people make it to your website and eventually convert. Page speed can throw everything out the window.
According to research, in just 15 years, our attention span has decreased by almost four seconds. Point being: users will not wait 30 seconds for your page to fully load.
There are hundreds of online tools that can help you improve your website’s speed. Unused, unoptimised code and images are the main culprits. Google’s PageSpeed Insights page will analyse the content of your web page and come up with certain suggestions that might help improve speed.
We know, improving speed is not always easy. Take it as an on-going, long-term project that will likely never end. You don’t want users to end up on your competitors’ websites, just because yours didn’t load fast enough—so do your best!
It is estimated that by 2020, 30% of all website searches will be performed using voice search. Google’s search engine has supported voice search for some time now, and voice functions have been on the rise for more than half a decade.
Siri, Google Assistant, Cortana and Alexa have become a part of our lives. We talk to them and they talk back: they’re not always as clever as we’d like them to be but we still try to communicate with them.
Imagine telling someone from 1999 that we’d be asking machines for shopping advice by 2019. These assistants have changed online marketing forever.
As people move away from traditional engine searching, new SEO tactics rise to the surface. Fortunately, SEO optimisation for voice search benefits SEO as a whole. When optimising for voice search make sure that:
- You sound human. As we’ve already discussed above, people prefer to use longer and structured sentences when using voice search. Try to include longer long-tail keywords and natural language.
- Summarise your content. Voice search results are typically shorter than 40 words. By summarising your content you make it easier for Google to generate an insightful featured snippet that will push your page to the top of the search engine’s results.
- You focus on local SEO. Voice searches often look for location-based content. Focus on locality and convenience: use phrases such as near ‘x’ and near me.
Local SEO is huge with search engines right now. People are looking for faster ways to find product and services close to their location.
Most people conduct local searches using a mobile device. 46% of all Google searches are local. When compared to non-local searches, local smartphone searches lead to almost double the number of purchases in a day within the actual search.
So what do you do to improve local SEO? You need to make sure:
- Your website is properly optimised for mobile.
- You’ve created your MyBusiness page and have had your company listed on Google Maps.
- You’ve added a map on your website.
- You use location-focused head and long-tail keywords.
Our 5 Google SEO hacks of 2019 are all about ranking high with search engines. To rank high, you need to incorporate relevant long-tail keywords into your content and increase the length of the content itself. Try to improve page speed and optimise your website for mobile and voice search. Investing in local SEO will help you appear in those results that matter.
For a more in-depth guide on how to improve Google ranking, check out our Simple 2019 SEO ranking Guide!