Whiteboard animations are the perfect platform for creating a visual story.
You have probably already seen these on YouTube. Typically, the animation movie shows a hand drawing or moving objects on the screen.
Not only do whiteboard animation videos look great, they are also a fantastic tool for improving conversions.
The answer is simple. People respond better to messages that are entertaining and engaging.
And a whiteboard animation video can turn a complex message into a simple one!
But as is true with all types of content, there are some simple rules that you should follow.
So let’s cut to the chase and run through the best whiteboard animation video practices.
Have a Story
Whiteboard animations are all about telling a story in a visual way.
So, to be able to do this you are going to need a story template.
If you have a blog that you post regularly to, you already have all of the story content that you will need.
Now, here’s the thing:
When creating your whiteboard animation story, don’t focus on trying to sell a product or service.
The aim of the game is to create a story that resonates with your audience!
Focus on helping them solve the problems that they may have while simplifying everything on the screen.
Storytelling is also a great way for building your brand story and improving brand awareness.
If you try to turn your video into a sale, people are not going to connect with it well.
Stay True to the Layout
There is a reason that animated whiteboard videos work so well… and that is down to a formula that works!
A traditional whiteboard animation video consists of three things.
- A hand
- Drawing on the screen
- A white background
These three things are synonymous with whiteboard animations. So while it may be tempting to switch the background to your brand’s colours, you should avoid doing so.
With that said, don’t be afraid to add a dash of colour here and there to reflect your brand.
But the focus should be on black and white.
Basically, what we are saying here is that traditional works best and is the way to go if you want to create a successful whiteboard animation.
Slide Vs Draw
Most animated whiteboard video software gives you two options of how your story will be drawn.
The first is the traditional sketching which follows the hand on the screen.
The second is cutouts that slide onto the screen with a finger.
While the traditional version is definitely more preferable, don’t be afraid to mix things up!
In fact, the slide animation version has a more aesthetically pleasing finish. (and looks more professional)
But people like what they are used to, so either use a mix of the two styles for a visually compelling finish, or use one of the set styles for every other video.
Ultimately, it all comes down to how your brand represents itself and whether the animation fits in with the context of your story.
Individual Vs interconnected
Individual animations are when each screen focuses on one individual element before moving on to the next.
Interconnected animations flow effortlessly from place to place on the screen.
While interconnected animations look beautiful, they can come across as fussy and messy.
For this reason, individual animations work better for storytelling as it allows you to break your story up into digestible chunks.
With that said, many people also like watching the artistic creation come to life on the screen, which is where are interconnected animations truly shine.
The best way to work out which type works best for your brand is to check audience engagement.
If more people engage with a certain style, then you know that that is the style for you to use. Simple!
Don’t Dictate – Educate
Animated whiteboard videos are all about educating.
See, people don’t like being told what to do. So dictating a story to them isn’t going to go down well.
It is human nature to want to learn, and educational videos are a fantastic way of reaching your target audience.
This means using questions and answers throughout your whiteboard animation video.
Make sure that you highlight a few facts along the way and try to make it as fun as possible.
When a video is fun, people are much more likely to stick around until the end.
And the end is where you should place a call to action (CTA).
You should avoid putting a call to action at the beginning or anywhere in the video itself.
wait until people have finished watching before you start annoying them with asking them to perform an action.
Remember, you should inform, educate, entertain and then ask for a certain action to be performed.
This is the recipe for success with animated whiteboard videos.
Speech Vs Text
This is one of the biggest questions that many people have when creating a whiteboard animation video:
Should I use subtitles or a voice-over?
In the past, a voice-over was definitely the preferable option.
However, with the evolution of smart technology, voice-overs are now becoming redundant.
Think about it:
When you’re scrolling through your news feed on Facebook and you see a video you want to watch, do you turn the audio on?
The simple fact is that most people don’t.
Whether they are at work, travelling on public transport, or out and about, listening to audio isn’t always possible.
But you definitely want to reach as many people as possible when they are available.
This is where subtitles shine!
Adding subtitles makes your content available to everyone at any time.
Not only do they improve convenience, they also make your animated whiteboard video more interactive.
They give your video an animated storybook feel that lets them connect deeper with the content.
The final tip we have for creating the perfect animated whiteboard video is to use characters.
These don’t have to be complex, nor do they have to be human. But they should represent your audience.
As an example:
If you are targeting dog lovers, you can use an animated dog as the main character in your whiteboard animation video.
This not only helps then engage with the content, but also encourages them to follow the story.
Try to come up with an animated character that is unique to your brand while targeting your buyer personas.
Also, try to make sure that the character fits your story line for maximum impact.
To the Cutting Floor
That’s about it for today’s post about creating the perfect whiteboard animation video.
These simple yet effective tips will have you well on your way to creative success.
Once your animated video is finished, upload it to social media platforms as part of your social media marketing strategy.
If you enjoyed this post, why not check out our recent article about ways to generate leads with social media.