More and more people are using their mobile devices to search for businesses and services in their local area. In order to capitalise on this trend, your business needs a robust local SEO strategy. A local SEO strategy can help you improve your visibility online and reach more potential customers. By targeting specific audiences and industry segments, you can drive sales and conversions that would have otherwise been missed.

Read on to learn exactly HOW to start building your local SEO strategy in 4 simple steps.

Google Business Profile

Most recently renamed from Google My Business, the first step is to claim your business location and title. This is absolutely essential and will help establish a presence that doesn’t take a long time or cost an arm and a leg. By implementing this correctly, you’ll show up on Google Maps when users search “near me” or when they type in location specific keywords, such as “digital agency in Wyong”.

When you’re plugging in your data, make sure to provide helpful links that take your intended audience directly to your location information. If you give them to a landing page that doesn’t provide your immediate location details, they are more likely to get frustrated and jump off.

Make Sure Your Website is Mobile Friendly

To be a major competitor in a more localised market, you must make your website mobile-friendly. A whopping 3/4 of all mobile searches will result in a conversion or additional engagement within a short period of time. Around half of all mobile users, on the other hand, will abandon a page if it’s unreadable or information is not clearly presented to them.

Most website builders and templates these days are built with mobile friendly views, so make sure when you’re purchasing one to check it’s mobile first.

Optimise Localised Website Content

Ensure that key pages of text on your website like “contact us” and “about” are filled with hyper localised content, relevant to your store, services and products. For example, if you are a local digital marketing agency that services local clients. Include information about your local offices, how you plug into the local community, the industries or businesses you serve and your connection to the environment and audience around you.

Use localised language and speak to your audience with a local spin.

Optimise Your Social Media

Social media should be a part of your local SEO strategy. By using local hashtags and the location tagging that is built into social media platforms, your audience will be able to find you easily and associate you as a local business.

Make sure that your bio and profiles clearly state your location and again your services and product to the local community.

And there you have it – a short and super simple strategy to start building your local SEO and a platform to start connecting with your audience. Got questions? Why not reach out to us and we can work together to grow your local presence.