All brands and businesses want to improve their website ranking on Google.
The ranking algorithm is updated every year:
which means that SEO tactics need to be regularly revisited and revised!
Some SEO techniques disappear as quickly as they appeared… while others have stayed with us since the beginning.
Keep reading to find out all about the must-know SEO techniques that generate quality leads and organic traffic.
High-quality Backlinks Help Google RankingThe number of backlinks needed to land on Google’s first page is well into the 1000's, but don't let that put you offClick To Tweet
Backlinks are of great benefit to SEO and can drive organic traffic to your website.
The truth is that it takes years to build a sufficient number of backlinks that will help you rank higher.
However (and despite popular belief), you don’t actually need to be popular with users to develop a working backlink strategy.
Hiring a black hat SEO agency to build backlinks for your website may sound like a good idea… but won’t necessarily help your rankings.
Black hat SEO tactics will link your website to a number of low-quality domain websites, many filled with spam or inactive.
Instead, try to build backlinks the right way:
Get active on social media and work on PR to ensure people know your brand.
No one will be linking to your website if no one knows your brand even exists.
Write competitive content that people will want to read and link to authoritative and well-established websites in your industry.
To secure a high Domain Authority… you need to avoid linking to websites with a high spam score!
Aim to acquire high-quality backlinks from websites that already have a high DA if you reaaly want to improve your Google ranking.
Gotta Go Fast
No one likes a slow website!
According to Google, 53% of mobile users will hit the back button if it takes longer than three seconds for the page to load.
Desktop users won’t wait much longer either!
Google knows that, which is exactly why it takes page speed into consideration when ranking websites.
You’ll never see a website that takes 40 seconds to load on Google’s first page— and for a good reason.
There’s always things you can do to improve page load time and your overall Google ranking.
First, evaluate the speed of your website:
Head to Google’s Page Speed Insights page and enter your website’s URL on top of the page.
Google will analyse your website’s speed and will also offer some tips on how to improve it.
Recommended changes are prioritised based on priority: low, medium and high.
Focus on those changes that will have the biggest impact on your site overall.
So what can you do?
It really depends, but the biggest culprits that affect your Google ranking usually are:
- Large images, which make up most of the information needed to properly load a website. It’s been shown that most websites go well over the 500 KB recommended threshold.
- Too many redirects, which confuse browsers and make for a slooow website. Google’s Page Speed Insights can tell you more about the active redirects on your site, but it’s up to you to check and simplify them.
Consider using a cache so that browsers won’t have to dynamically generate the page every time a user visits your website.
Don’t get too caught up trying to achieve supersonic speeds.
Google is a harsh judge, and even the most popular websites that receive the most traffic usually don’t score more than 80/100 on Google’s speed evaluation.
Speed is important… but a website also needs to be functional.
If your page is cluttered and navigation is difficult, users are likely to get frustrated and won’t hesitate to press their home page button.
A low bounce rate means that people visit your website, but quickly leave without engaging with your content.
Bounce rate is also part of Google’s complex ranking algorithm!
You need to strike a good balance between visuals that are pleasant to the eye… and structure that’s not too heavy on the browser.
You want to captivate users with an interface that’s both beautiful and functional:
that’s the real challenge—and art—of UI and UX design.
Your users should always come first.
So you need to design both for and around them.
Design a website that looks good, but also helps users get things done.
In most cases, less is usually more!
Minimalist approaches keep things nice and clean, while also helping with website loading speeds.
Important things should be nice and FAT.
Less important things should be smaller but still clearly visible.
There’s no place for unnecessary information and useless clutter.
Add a search bar for easier navigation.
The more time you spend on improving your website’s UI and UX, the better your Google rankings will be.
More Ways to Rank
When it comes to honest white hat SEO, new techniques are utilised as Google’s ranking algorithm gets more complex.
However… some SEO tactics, such as keyword optimisation, will always be relevant and important for your Google ranking efforts.
We are all familiar with the power of keywords.
But did you know that regular head keywords will not get you too far anymore?
The competition for short head keywords is too strong, which is why you should consider utilising more long-tail keywords.
Use long-tail and conversational keywords to target niche audiences and gain traffic from less competitive queries.
Search volume is not important if the competition is too high.
Google says that 20% of mobile queries are voice searches.
Consider optimising your website for mobile and voice search.
Voice-activated solutions (e.g. Alexa, Siri, Cortana) are on the rise: meaning that it won’t be long before people start looking for websites that incorporate similar technologies.
And of course, content is still king! Always has been, always will be.
Optimising your website is important, but if your content’s not top-quality, you won’t be ranking any time soon.
Create content that people will want to read.
Achieving a higher website ranking doesn’t have to be hard.
Focus on engagement and regular interaction with your audience on social media.
Don’t forget the importance of video content.
Going viral is one way to receive much-needed attention. Here’s how to do it!