By now, as a business owner, brand or marketer, you know that the time has come, the inevitable has happened. If you want to continue to tap into an engaged audience and grow your reach – you will need to incorporate TikTok into your digital marketing strategy.

Yes, we understand you are never going to dance for likes, and the good thing about TikTok is that you don’t have to (honest). You are only seeing one part of what TikTok can offer you. TikTok can be an incredibly powerful tool for marketing your business – if you know how to use it correctly. With over 500 million active monthly users, TikTok has become a hotbed for creative content. If you’re not already on TikTok, now is the time to start experimenting with this powerful social media platform. And if you are on TikTok but not seeing the results you want, these tips will help you step up your game.

Use the Algorithm to your advantage

When it comes to TikTok – REACH is the name of the game here. You want to be aiming for your posts to be seen by as many people as possible. According to Forbes – behind the scenes of the algorithm – “a video gets shown to a tiny niche audience after a creator posts it. TikTok then evaluates how that small group responded, including how many people watched it all the way through, how many liked it, how many shared it, etc. If the video performs well in this small market, TikTok slowly expands the audience that sees the video”

The more the video performs, the more it’s shown and is shown until it stops performing. Which means your content gets seen for longer than other platforms, like facebook or instagram.

So remember to focus on videos that have a high level of interactivity. For your brand this could mean the video is

  • Funny, prompting people to laugh
  • Has the ‘wow’ factor, promoting people to watch the whole way through, share and like
  • Is informative enough for people to save
  • Specific to your target audience that it is shown to other like-minded accounts.

Don’t Make Your Videos too ‘Polished’

Instagram accounts blew up because of beautifully curated and aspirational feeds, meaning brands pivoted to create polished and structured content to please the audience. Well throw what you’ve learnt out the window because TikTok isn’t about being ‘perfect’, super edited videos don’t perform as well as those which are genuine and organic.

This is great for brands and businesses because it means that you don’t have to spend a squillion bucks on hiring a professional photographer, an editor, a creative director and a space to shoot. All you need is a bit of creativity and an iphone. TikTok is accessible to everyone.

Keep on Top of What’s ‘Trending’

Trends on TikTok come and go each week, some may stick around for longer. Trends are anything from sounds, themes and ideas. They usually follow the same pattern but are tweaked to suit the brand or individual.

Brands and businesses have a tendency to overthink. By the time they have thought of an idea, run it up the flagpole, got approval, done a draft, produced the content and have gone to post – it’s already too late. The trend has gone my friend.

To succeed on TikTok brands need to be agile and have a lot of flexibility.

Content Creator Marketing on TikTok

Some brands will find it difficult to stand alone and produce content that is organic and unpolished that audiences will respond to. Never fear there is a solution for that- Content Creators (please don’t call them influencers)

Done right, content creators with a niche or large following suitable to a brand come can up with content ideas in conjunction with business and produce work that is going to stick with and relate to an intended audience.

The idea for brands here is to turn over control (hard for some) but these content creators know their audience, they know what will work and what won’t. Sometimes you’ve gotta let go of the reins a little bit.

If you’ve read all of this and thought…hmmmm TikTok is not for me, then trust your gut, but if your are considering venturing into the world of TikTok, follow the tips above or reach out to us and we can build a strategy that is going to skyrocket your business.