A good SEO title is one of the most important things in achieving a good rank in search engines. Here are five key tips on how you can write an SEO title that grabs the attention of not just the reader, but the search engines as well.
What is an SEO title?
The SEO title or title tag is a part of the HTML code of your website and it shows your audience and search engines what your web content is about.
It will appear in the browser tab, search engine results and when you share your content on social media. The title tag, as well as the meta description, is part of the overall metadata on each page or content of your website. It determines the relevance of your web content for both search engines and audience, so it’s important to know how to write an SEO title.
Here’s the recipe for SEO title success.
Put keywords in the title
Keywords in a title create a magical path from your website to search engines and back again.
But caution must be exercised.
One major keyword in the title is sufficient. Put it at the beginning of the title for the best possible effect. Choose a keyword that will tell your potential readers what the text is about, but at the same time will indicate how search engines should rank your article or web page. You can also use a long-tail keyword if you can manage to fit it in the title and still sound natural. Be creative! Try different combinations of words to get something that sounds fluid and natural.
Use the same keyword in the meta description to add additional influence to your rank. If you are not sure which keyword to use, conduct some research using Google Keyword Planner (it’s free!) or a third party plug-in if you’re running WordPress on your website.
Attractive and unique title
A title creates the first impression of your website.
It’s a teaser that attracts visitors.
Therefore, use it as a marketing tool. Write a short, but effective title. Speak to your audience through it.
Send a strong message to your potential readers.
The more attractive the title is, the greater the chance to persuade readers to visit your web page. If you intrigue your audience with the title, they are more likely to visit your website to read the whole article. If your title is boring, too long or lacks specificity, the audience is more likely to skip to something that grabs their attention faster.
Aim to say as much as possible with as few words as possible.
According to Google, the title should be unique too. If there are a few of the same titles on your site as well as your competitor’s sites, the chances of capturing the readers attention is minimal.
Search engines don’t like duplicated content, so you may even find your rankings punished.
Producing duplicate content also opens you up to search engines rewriting your title automatically, which they have been known to do.
Use numbers and action words
One trick is to use numbers in titles. Readers want concise and focused articles, so provide them 5-10 tips on how to solve a problem, for example. This brings positive effect not only in improved direct rankings, but also increases your click-through rate; titles with numbers generally attract higher CTRs.
Consider using action words such as get, take, learn, make and the like. They call to action and motivate readers to visit your website. However, try to avoid words, such as but, and, so, with, on, or and the like.
It may look hard to make a sentence without these words; try to combine different words and sentences to get something that works – anything to remove barriers to CTR from the users point of view.
Write a title for humans
Although your goal is better ranking, you actually write for people. Therefore, write simple, meaningful titles. Search engines recognise artificially made titles and will punish you with a lower ranking. But, if you have a title written for people, search engines will reward you with a better rank.
Experiment for optimal title lengths
The title should not be longer than 50-60 characters in length, including spaces. Longer titles will be cut off and thus lose key meanings and messages. When potential readers don’t know what the article is about, they probably won’t click it. Therefore, say what you want in a short sentence. Focus on the essence of the article. Be sure to avoid capital letters where possible as they use more space.
SEO title examples
Here are a few good examples of SEO titles.
As you can see, the first example shows the SEO title for a web page. It is short, includes a keyword at the beginning of the title and explains what the page is about. Below the URL is a short meta description with additional information that persuades readers to visit your website.
The second example is the SEO title of the article. It is also focused on the main keyword, which is also in the first part of the title. It has a number and tells readers what they can read in it. Below is a meta description, as for the previous title tag.
And here’s what a bad title tag looks like. As you see, the title is cut off, so readers can only assume what it is about, but cannot be sure. This means that they probably wouldn’t visit your website, but will search other links where they would find what they are looking for.
Don’t forget that your title is a teaser that attracts readers first and helps you rank better second.
Therefore, write it to be powerful, not too long, include keywords at the beginning and keep an eye on length.
Be sure to reach out and let us know how you find your title writing progress.