When you’re looking to start something new in the digital space, it’s fundamental to take a step back and look at the bigger picture, understand the market, map out your strategy, and of course, PLAN… Creating an online course follows a very similar process. 

So, whether you’re thinking of creating your own online training course in line with your current business model, if you are someone with an abundance of skills and experience with a product or service to sell, or someone that’s just curious, you are going to want to keep reading. 


The Digital Space

Gone are the days of restricted learning and limited innovations, we are now in an era of seamlessly sharing knowledge, advice, and opportunities, thanks to the digital space. 

Since the covid pandemic and the rise of online working and learning, there has been a high demand for quick, easy-to-follow, and accessible online training courses.

As a Business Owner, Manager or Entrepreneur, you can take hold of this opportunity and monetise your skills and knowledge about the products and services you offer. Be the driving force, and who knows you might see some fantastic results. 

So let’s cut straight to the chase and get down to business. How can you create a profitable online training course? Here are our 8 tips. 


Choosing a Focus Topic or Niche

Choose a compelling topic. Something you know your intended audience is seeking more information on, something you can easily monetise. How can you best share your specialised knowledge with your audience?

Naturally, your intended audience would enrol in an online training course because they want to dive into the nitty-gritty of a particular subject, service, or product. Whether it be a short course on how to fly a drone, how to really benefit from SEO, or learning about the ins and outs of digital marketing. 

Revert back to where you came from. Think about how you got to where you are today, what skills and experience got you there, how can your product or service support your intended audience to reach a wider goal you have achieved or how can it shape the achievement of a goal of their own. 

Ask yourself: Do people ask you questions about this topic or niche and can you answer these questions in depth? How will your skills and experience benefit someone else? And what is a key motivator that truly drives your interest? 

There is nothing more engaging than listening to someone who knows their stuff, has a strong passion for what they’re talking about, and can go the extra mile to showcase that interest.


Seek Demand for Knowledge on the Topic

Now that you have come to a general consensus about what you might want to create an online training course about. Step 2 is where 3 steps forward, 1 step back will potentially become your new favourite (well..) most used saying.

As a Business Owner, Manager or Entrepreneur, we can become complacent, there’s no denying, we are proud, and that is just facts. But we need to come back to base.  

In this step, you will be asking yourself all the relevant questions, ‘Who really benefits from what we offer?’ ‘Is there a demand to know more information about how to use or benefit from our product or service?’ ‘What solutions and skills can we transfer to our audience?’ ‘Are people even searching for our topic or niche?’ ‘What do people want to know?’ ‘Is there more to our product or service that we can really unravel here?’. 

While it would be great if you could answer these questions then and there. In order to create a profitable digital training course, market research is absolutely vital. 

Once you have the answers to all of the above questions and have configured your offerings against your competitors, then you have found a topic you can monetize. 


Outline Key Learning Outcomes & Your Point of Difference 

How many times have you enrolled in something you have absolutely no idea about? Or, paid someone for advice without knowing what they are going to do for you? Not many times, if any, I would assume.

For this very reason, you need to ensure you have mapped out every possible outcome your intended audience will achieve, gain, feel and know from your offerings once they have completed your course. 

Similar to your course learning outcomes, your point of difference must be clear and concise. When
individuals are choosing to enrol in your online training course, you bet they will have compared
your course to other courses on the market. We are only human, it’s what we do.

Make your point of difference stand out, how do your services differ from those of your competitors? What variants will create more of a difference in their learnings? 


Plan, Plan, Plan Your Content

Select and gather everything you want to include in your online training course. Put it all out in the open. Once you have done this, you may find you have gathered a lot of information that will not be relevant for the course and that is okay. 

This is why Steps 2 & 3 are so important. By performing market research, gathering insights, and mapping out the key learning outcomes for your online training course, you have actually given yourself guidance for this very step. Highlight your content, and mark against your learning outcomes – will this fulfil the objectives of your audience? If yes, proceed, and no? Well, you know what to do. 

Second, create a curriculum outline for your content. Put it into modules. Separating your content into themes, and subtopics. From here, generate an easy-to-follow plan that will help you set up your online training course. Strip it back completely, ask yourself, for this topic, individuals will need a fundamental understanding of this prior to this, and so on. 


Identify Your Delivery 

What will be the best way to deliver your knowledge about your product or service? How will your intended audience engage in your online training course? Will you pair up with a team member from your business and share the content to incorporate another perspective? Will you offer live sessions? Will these be pre-recorded? Will you provide visual content? Reading content? Audio content? There is a lot to consider. 

Take your time with this step. Be creative, try and offer a mixed approach. You want to provide your audience with a fun, unique, and engaging learning experience.


Choosing Your Platform 

Find the best deals and plans offered by platforms to host your online training course, investigate whether this will be a trusted platform for your audience, will it cater and store all of your content? How accessible will the platform be? Is it better to host from your own website? 

Here are some of the most recommended platforms to help you get started with your research: 

  • Thinkific – offering customizable designs and marketing features to host your online course.
  • Learndash – a WordPress plugin, the perfect platform if you are looking to host your course on your current website. 
  • Kajabi – a quick and easy-to-use platform, create online courses, coaching programs, and much more.


Pricing Your Online Training Course

While this might be an obvious step, especially for the creation of a profitable online training course. It is one that can be considerably overlooked. Create your online training course in line with your current business model. Be strategic with this.

Your online training course doesn’t have to cost an arm and a leg, it could be free. But for it to be worthwhile and profitable in the long run, you need to implement processes and practices that will have your audience wanting more. Prove to them that your knowledge and advice is worthwhile, demonstrate your capabilities to help your audience grow further with access to additional help and resources after they have completed the course. 

You might choose for your online training course to be an income stream of its own, that is also okay. But be strategic. What are your competitors charging? How can you price this accordingly? These are all questions that you need to ask yourself. 

Will you charge for additional resources? Will you promote one on one sessions to further their learning? That is also completely up to you. 

Each pricing model is entirely okay, but this will govern how your course will be designed, perceived and how it will provide value to both you and your audience. Remember, there is no right or wrong to how you choose to set up your digital training course. 


Get Ready for Launch

Many creators and businesses fall short at this EXACT moment. Here’s the low down, it’s not all about the setup, it’s how you present your online course and the lengths you go to promote it. This is truly how you create a profitable online training course. 

It’s important you ramp up the promotion of your online training course. What kind of advertisements are you going to push? Will you promote this organically on social media through your business channels? Utilise effective word of mouth? Will you offer exclusive access to your current audience? Or even partner with someone else to push awareness of your course. Whether you’re offering a free or high-priced course, this step is equally important. 

Creating your own online course can have a significant impact on your business, so if it’s something you have been thinking about for a while, it might be time to take the leap. Here’s why. Creating your own online training course can generate a new revenue stream for your business, it can help build your brand and showcase your knowledge which results in credibility, it can help spread your message, provide customers and your audience’s with an opportunity to reach you, and of course, one of the key reasons for most businesses, it can help generate new leads. So, what are you waiting for? It’s time to get creative!

If you’re interested in finding out more about creating your online training course, we’d love to hear from you. Get in touch today.