So, you have spent hours putting together the perfect Facebook page for your business or brand. You uploaded your header. You have filled all of your important business information. You have probably also optimised it perfectly so that your audience can find you. You go ahead and hit that publish page button waiting for your audience to find you, but nothing happens. You begin to wonder if you have done something wrong? Perhaps the layout is not enticing enough? Or maybe you are giving the wrong impression?
You decide to search for your Facebook page to see what others are seeing. And low and behold, your Facebook page is not showing in the search results. How are your audience supposed to find you if your Facebook page is not visible? And what exactly can be done to make your page visible?
Give it time
While it is true that publishing your Facebook page is instantaneous, it won’t appear in the search results immediately. Yes, it can be infuriating when you want to get yourself out in front of your audience. But it can take up to 48 hours for a public page to start appearing in the search results. In fact, for Facebook pages that have no followers or likes, it can take even longer.
Typically, the majority of Facebook pages will start to appear in Facebook searches within 48 hours. If this time has already elapsed, then you will need to take a closer look at your Facebook page settings. Often times people publish a Facebook page without looking at the visibility settings. If you are certain that all of your visibility settings are correct and your page is still not showing after 48 hours, then the Facebook help centre should be able to assist you.
This is something that eludes many people. There are certain sections of your Facebook page that need to be completed before the page will begin to appear in the search results. After you have checked that your page is actually published, there are four vital bits of profile information that needs to be completed. These are:
- An uploaded profile picture
- And uploaded cover photo
- A call to action button
- Completed about section
To add a profile picture to your page, simply navigate to the page and click on the camera icon located at the lower right-hand corner of the profile picture box. Select upload photo from the computer and then set as the profile photo. The same process is used for uploading a cover photo by using the camera icon on the cover photo area.
Adding a call to action button to your Facebook page is not only good for business but also required for your page to become visible in Facebook searches. To add this button, you will need administrator privileges. Navigate to your Facebook page and select the add a button section below the cover photo of your page. Choose an appropriate button from the menu and follow the instructions that appear on-screen. Once you have clicked finish, you can click on it to test it and check that it is working properly.
For the about section, you need to add at least the required basics. The type of information that you need to provide will all depend on the type of page that you have created. As an example, if you have created a local business page, you will need to add your phone number, address and further information relating to it. To add this information to your Facebook page simply click on the about button located to the left of the page. Navigate to the edit page info button and then select the sections that you wish to add information to. Finally, click save changes to update your page’s information.
Remove country or age restrictions
If you have enabled restrictions to prevent people from certain countries or who are in a certain age bracket from viewing your page, these may be reducing your page visibility on Facebook. While they definitely serve a purpose, it is important to remember that many people use fake information on Facebook and you could be excluding genuine customers from accessing your page. It is not uncommon for people to use a fake date of birth or location to try and protect their privacy. By removing restrictions you are also opening yourself up to a wider audience, which can only be a good thing for businesses.
To edit your Facebook page restrictions you first need to navigate to your Facebook page. Once you have arrived at your Facebook page, locate the settings button at the top of the screen. Click on the settings button and navigate to the general tab on the left-hand side of the screen. Scroll down to the country restrictions and click on edit. Select visible to everyone and then save. Repeat the process for age restrictions. At this point, it is also a good idea to navigate to the “targeting and privacy for posts” section. Again, click on edit and make visible to everyone.
The reason that age and country restrictions prevent your page from appearing in search results is that users need to be logged in to be able to access the page content. This is all part of the verification process to ensure that the users fit your set requirements. This is also true if you want your Facebook page to appear in the search engine results, such as Google and Bing. With either type of restriction being put in place, you are effectively removing yourself not only from the Facebook search but also Google searches.
Check the spelling
Okay, so this is something that many people don’t even consider to check when their Facebook page isn’t showing up in the searches. When you are creating your Facebook page, it is easy to make a typo, especially with the name that is in the URL. The excitement of creating a Facebook business page or a fan page makes it all too easy for sausage fingers to hit the wrong key when typing. We are all guilty of it and it’s an easy mistake to overlook.
If this is the reason why your Facebook page can’t be found, the fix is easy. Navigate to your Facebook page and click on the about button on the left-hand side. Navigate to pages name and click on the edit button. Enter the correct name for your Facebook page and then select continue. You will be asked to review the change before making a request for it to be updated. If you are eligible, you can also change the URL of your Facebook page to reflect your business name.
Again, navigate to the about section on your Facebook page and click on the page info button. Select the username section and click on edit. Next, enter your desired business name and check if it is available. If it is available then a green check mark will appear next to it. Select the create username button for Facebook to review the request. Typically, it takes less than 24 hours for the review process, and the URL will reflect the correct business name of your Facebook page.
If you have tried all of the above fixes to no avail, then the next step is to contact Facebook support and ask for their assistance. Typically, the reason that your Facebook page is not showing in the Facebook searches is because of one of the above reasons. When it comes to Facebook, one thing that you are always going to need is a little bit of patience. It may be frustrating having to wait for your page to appear in the searches. But once it becomes visible, you will be well on your way to building your audience on social media.