Social media plays a huge role in today’s world of online marketing and brand identity. But what if your social media follower count is almost non-existent?
What can you do to supercharge your followers and fan base… especially when you don’t have time to create new content on a regular basis?
Today we are going to look at how to get more social media followers without creating brand new content. These tips and tricks will see your social media followers increase with little effort on your part.
Is Social Media Follow Count Important?
One of the most common questions people have about social media is whether the follow count is actually important?
As an online brand or business, people will check your follower count before deciding if they are going to follow you or not.
When you want to partner with a social media influencer, they will take a look at the numbers to decide if you are a good partnership opportunity.
Having a low follow count doesn’t mean that your content or brand is not up to standard. But it can impact how seriously people take you.
When you look online for tips on how to increase your social media follower count, almost every marketer says you need to create more content.
But is this actually the case?
Not always! In fact, sometimes the best way to build your social media fan base is by taking a completely different approach.
So let’s take a look at what you can do to get your follow counter ticking upwards.
Promoting Vs Informing
When it comes to social media, you have two options available to you. You can focus on selling your products or services… or you can focus on providing trustworthy and useful information.
At the end of the day, content is content and what people expect from it is the same. Be it on your website, your blog or your social media accounts, people appreciate value.
One of the biggest mistakes that people make on social media is to use it as an online sales pitch platform.
But here’s the thing about this method:
When people are looking at purchasing one of your products or services, your sales pitch is not going to have much of an impact on their decision.
They will tend to seek out reviews from prior customers, check out YouTube for opinions and thoughts on your product, and make comparisons to check out if it is worth it.
People prefer to make an informed choice when it comes to spending their hard-earned money… and you can use this to your advantage.
Forget about uploading glossy photos and sales banners that focus solely on selling and instead aim to offer real value.
By this, we mean highlighting how your product or service can benefit them, making use of customer testimonials, and explaining how it works.
Ideally, you want to answer any questions that they may have so that they are armed with all of the info that they need to make a purchase… and all without coming across as a sales pitch.
The majority of people don’t care if your item has 15% off or if your item is selling out fast. This isn’t going to attract followers.
Informing and educating helps build brand authority and trust. Which, in turn, makes you much more follow-worthy in the fickle world of social media.
Target a Younger Audience
When it comes to social media, there is no denying that millennials lead the way. And millennials typically tend to follow brands and businesses that have a certain degree of social impact.
But what do we mean by social impact?
Basically, social impact is when a brand or identity advocates a worthy cause. Be it environmental or political, they expect so much more than just another online business.
A recent study showed what millennials really care about… and it most definitely is not flashy ads and sales pitches.
- 83% believe that businesses should have an involvement in societal issues.
- 82% believe that businesses can have an impact on addressing societal issues.
- 79% want to know which companies are doing good.
- 69% want businesses to make it easier for them to involve themselves in societal issues.
Improving your brand identity to reflect social issues, such as sustainability, environmental care, equality, fair trading, etc. will bode much better with the younger generation.
And overlooking the younger generation is one of the biggest mistakes that you can make. Not only are they much more likely to follow brands and businesses on social media. But they are also the future success of your company.
They may not be your target audience today. But getting them on side means that they are much more likely to be your customer base a few years down the line.
Start Following More Brands and Users
As with most things in life, we receive what we give. And one of the best ways to start encouraging more people to follow your social media accounts is for you to do the same.
This doesn’t mean that you need to follow absolutely every social media account that you come across. But you should try to spend a little time understanding which brands your audience follow.
Once you have a good idea of where your audience focuses their attention, it’s time to get interactive. Don’t just follow that brand or influencer. Leave them comments and get involved in the conversation.
By doing this, people are much more likely to check out your profile and follow you. And while we are on the subject of interaction, don’t be afraid to repost another brands tweet or image.
Of course, you need to make it clear that you are retweeting or sharing so people don’t think it’s your content.
But why would you share your competitors social media content? Isn’t that counterproductive?
In a nutshell, no! By sharing your competitors content, you are building relationships not only with other businesses but with their audience too.
This makes attracting followers easier… and all without needing to create content. Pretty much a win-win for everyone.
Build Your Following Away from Social Media Platforms
If you have a website that receives plenty of traffic every month, you have the perfect opportunity to boost your follower count away from social media.
This is something that many websites overlook. Which means they are missing out on plenty of new social media follower opportunities
But how do you get more social media followers from your website or blog? The answer is so simple, CTA.
A call to action can get people subscribing to your social media accounts without needing to leave your website. Making use of social media widgets and pop-ups on your website to pages can see your follow count skyrocket.
If you are using a CMS platform such as WordPress for your website, there are plenty of plugins that allow users to follow your social media on site.
Pop up screens are also a great way to get people following. The awesome thing about using your website to get new followers is that you know they are already interested in your products, services or brand.
After all, they are already on your website, so you know that the interest is there.
Use a simple call to action, such as:
“Follow us on social media for much more.”
You might just be surprised at how effective this is for boosting your follow count with uses prepared to interact with your brand.
There is no denying that getting high quality followers on social media can be tricky. But once you shift focus from selling to informing and educating, things can pick up speed pretty quickly.
Of course, sooner or later you are going to need to create some kickass content to upload. But there is nothing wrong with first building connections before jumping in with regular content uploads.
For more about social media, including the best times to follow and the best types of content to use, why not check out our blog today. We have plenty of actionable content ready and waiting for you.
And while you are here, why not follow us on social media.