Designing can be quite easy and difficult at the same time. Have you ever designed a flyer and wondered why it didn’t quite look the same as you pictured? You spent many hours trying to figure out what was missing or if all the elements together made it look ‘busy.’
The reason could be simple. You might be missing one important principle.
Here we check out five basic techniques that could turn your flyer from average into a professional piece.
Why alignment is important
Alignment provides order. It creates a start and end point on a page that improves your design. Using proper alignment in design makes it more visually appealing and easy for the audience to scan over.
Getting the alignment right can help enhance an experience for the audience, as all elements in your design must be aligned in some way. It can also bridge the visual gap between every element and create relationships between them.
Sticking to grids are important in your overall design. Why? Because they help to structure your design in a way that is much easier, troublesome and less time consuming, as you are creating a set structure for yourself to align elements against.
The use of grids keeps your elements ordered and your design clean, neat and organised. The one thing to remember with grids is that they are consistent and even things out correctly. If you divide your design up into a certain amount of columns you will begin to make it easier to balance and maintain a well structured layout.
Space is used to separate and connect the elements in a design. Space implies rhythm, movement and is used to achieve balance, both symmetrical and asymmetrical. Space creates columns, grids and rows.
By controlling and shaping space in our design we create direction, motion and rhythm. There is a consistent design flow through the use of space. Correct spacing and enough usage applied makes the element properly seen.
You should always aim to correctly space between headings and paragraphs so the layout is correctly aligned.
White space can make a design look more effective and allow a place for the eye to rest so the overall message is seen more clearly. It also makes your page and site easier to communicate.
White space is a fundamental element that can transform a design aesthetically and impact on the effectiveness. It creates grouping of elements, emphasis and hierarchy and improves legibility.
White space between paragraphs and around blocks of text actually help people understand what they are reading. It can be used to draw attention to a particular screen element and make it stand out.
With the correct use of spacing it can create the right tone and make your design communicate freshness.
With the use of margins, it allows your design to ‘breathe.’ Margins provide a buffer zone for keeping the text and graphics from being out of the design.
Using visual hierarchy will ensure the most important information in your design stands out. It’s important as it controls how the human eye perceives the order of information on the page. It tells a story to your audience.
Creating visual hierarchies make it simple for viewers to identify what is most important on the page and what they should be looking for. Elements such as headers, different types of size and spacing help define hierarchy. Correct hierarchy ensures an easier way for the viewers to find the specific information they are looking for.
Less is more
Remember there should be a clear understanding and reason as to why every element is in your design. By keeping it simple with the minimum of colours, fonts and applying a solid frame the message is clear and straightforward. You want to keep people intrigued.
Always use easy to read fonts that are simple, effective and have a modern aesthetic. Make sure your fonts, graphics and background are easy to read, clear and clean. If you have to much of a busy background you won’t be able to read the text.