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SEO VS SEM

SEO vs SEM – THE DIFFERENCE BETWEEN THEM

If you own a business and want to increase website traffic, you’ll have to invest in search engine optimisation. The goal is always the same: more people visiting your website means a higher ROI. This is where SEO VS SEM confuses many newbies. Search marketing refers to any tactic that is […]

Google Analytics 2019 Guide

GOOGLE ANALYTICS 2019 – QUICK START GUIDE

Baking a cake without measuring the ingredients is hard. Not impossible, but it’s never going to be perfect. And the same is true when it comes to your SEO strategies. Enter Google Analytics! If you don’t have measurable data, it’s almost impossible to see what impact your SEO strategy is having.  […]

Google Adwords Beginners Guide

Google Ads 2019 – The Ultimate Guide

Google Ads is one of the most effective online marketing platforms. The king of advertising, however, can easily confuse beginners. Luckily for you, we are here to give you the lowdown on Google Ads. We will break things down and run through a step-by-step setup guide, so you can get […]