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Using content pillars as a foundation for your marketing campaigns

What’s guiding your marketing strategy? If you can’t immediately, confidently answer that question, then the answer’s probably not one you’d be happy to hear anyway. Because when we don’t know, understand or have control over what’s guiding our marketing strategy, its directionless. And marketing campaigns without direction are marketing campaigns… Read More »

What is microtargeting (and how can it help your marketing efforts)?

Demographics and consumer data are hugely important to digital marketing. So you need to analyse both. Because you’ll learn more about the needs of your customers. And walk away with a better understanding of their thoughts and behaviours. But what’s the best way to focus on your audience in the… Read More »

Digital Marketing

Digital Marketing – How To Create A Successful Plan

How to create a successful digital marketing plan Digital marketing has come a long way in a short time. Looking back just a few years, it was still something of a novelty. Today it’s downright essential. Without a strong digital marketing plan, your business is never going to see the… Read More »