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What is microtargeting (and how can it help your marketing efforts)?

Demographics and consumer data are hugely important to digital marketing. So you need to analyse both. Because you’ll learn more about the needs of your customers. And walk away with a better understanding of their thoughts and behaviours. But what’s the best way to focus on your audience in the […]

Digital Marketing

Digital Marketing – How To Create A Successful Plan

How to create a successful digital marketing plan Digital marketing has come a long way in a short time. Looking back just a few years, it was still something of a novelty. Today it’s downright essential. Without a strong digital marketing plan, your business is never going to see the […]

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Why Google My Business reviews are so important

Want business? Be easy to find online. Visibility remains important as ever. But these days, just being found isn’t enough. It’s what people find once you’ve been discovered that counts. That’s why customer feedback, reviews and star-ratings are so valuable today. Glowing reviews get people’s attention. And when a consumer […]