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visual design

HOW TO IMPROVE YOUR BLOG’S VISUAL DESIGN

Everyone likes a bit of eye candy. Good visuals and visual design complement great blogs and really can make a difference. But visual design should be left to graphic designers, right? Well, although it’s true that graphic designers can create amazing visual content from scratch, you don’t have to! You […]

tone of voice

WRITING STYLES: CHOOSING TONE OF VOICE

What does your tone of voice tell about you? Probably more than you think. It’s important because it’s something people recognise you by. Imagine that you’re sick or have a sore throat. Your voice is not the same and everyone can tell. It’s almost as if you’re a completely different […]

Avoid filler content SEO

FILLER CONTENT – WHY IT’S NOT YOUR SEO FRIEND

Captivating your audience with exciting headlines is step number one. Keeping them interested with content that’s current and relevant is step number two. Anything that’s not necessary to your blog’s message… well, it really needs to go. Content is king, but that doesn’t mean you should bombard your reader with […]