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BRAND IDENTITY – HOW TO TELL YOUR STORY

Brand identity, or your brand story, is the essence of your business. It’s more than just filler content or a narrative. It’s vital because it’s what essentially brings your brand to life. Every element in your business — from the colours you choose, to the service you provide and the […]

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What is microtargeting (and how can it help your marketing efforts)?

Demographics and consumer data are hugely important to digital marketing. So you need to analyse both. Because you’ll learn more about the needs of your customers. And walk away with a better understanding of their thoughts and behaviours. But what’s the best way to focus on your audience in the […]

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Why Google My Business reviews are so important

Want business? Be easy to find online. Visibility remains important as ever. But these days, just being found isn’t enough. It’s what people find once you’ve been discovered that counts. That’s why customer feedback, reviews and star-ratings are so valuable today. Glowing reviews get people’s attention. And when a consumer […]