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White Hat & Black Hat SEO: What’s The Difference? (And WHY You Should Care)

White Hat and Black Hat SEO take their name from an old Western movie trope. One is good. One is bad.   Both are capable of getting you results. But the differences between the two can mean the difference between success and failure for your business.   Search engines like… Read More »

What’s best for SEO: Squarespace or WordPress?

Let’s say you’re business isn’t getting the results you’d like. So you decide that it’s time for a website refresh.   But you’re also not a website developer. So ‘ease of use’ is going to be huge when it comes to deciding on a content management system (CMS).   You’ve… Read More »

young people using social media on different devices

Why social media marketing is more important than ever

In what feels like the blink of an eye, social media marketing has gone from being “just another marketing tool” to being one of our most crucial marketing tools when it comes to ranking results on search engines like Google. These days, it’s hard to achieve much without social. And… Read More »