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colour scheme for brand

How to pick the best colour scheme for your brand

Colour schemes are one of the strongest and most cost-effective ways to create recognition and excitement around your brand. For instance, the mixture of red and white automatically conjures up the image of a coke bottle. Striking the right combo, however, is not as easy as it may seem. For… Read More »

email marketing

The importance of email marketing

Email marketing is a tactic utilized by thousands of businesses worldwide. Those unfamiliar with the method, however, may be oblivious to its merits. Check out these reasons why email should be an integral component of your marketing strategy. 1.     Low cost: One of the most obvious benefits is its cost… Read More »

client-agency relationship guide

The recipe for a perfect client-agency relationship

Crafty ad campaigns, sales conversions and publicity rates aside, one of the most valuable ingredients for company success is a solid client-agency relationship. A seamless merger of both parties’ knowledge and skill bases will witness quick and holistic results with mutually beneficial rewards. Reaching this ideal, however, can be a… Read More »