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Instagram applications to boost brand awareness

Which Instagram applications work best to boost brand awareness.

With social media being one of the biggest influencers in marketing and advertising, what you now post on Instagram really counts. Here a few applications that work towards effective brand awareness. VSCO Cam This popular photography app is the ultimate tool for editing. High exposure imagery and high amount of… Read More »

content king marketing

How to jump on the content marketing bandwagon

Savvy marketers know that while direct response campaigns are great at driving sales conversions, strategies must be adopted to engage, entertain and sustain your audience. Content marketing is one of the most prominent buzz phrases in the field as of late, with proven benefits including increased website traffic, brand awareness… Read More »

digital and traditional media

The relationship between digital and traditional media

The symbiotic relationship between above the line and digital media is evident in the contemporary advertising landscape. From an agency perspective, both forms work in tandem to produce real results for clients. Digital media is all about the click. The immediacy of tools such as Facebook, Instagram and Google provide… Read More »