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The benefits of display advertising

If you want to attract customers, you need to advertise. But with so many advertising channels to choose from, how do you know which channel is going to be the most effective? With the human attention span now lingering nearby eight seconds, you need ads that: Make a dynamic visual… Read More »

White Hat & Black Hat SEO: What’s The Difference? (And WHY You Should Care)

White Hat and Black Hat SEO take their name from an old Western movie trope. One is good. One is bad.   Both are capable of getting you results. But the differences between the two can mean the difference between success and failure for your business.   Search engines like… Read More »

What’s best for SEO: Squarespace or WordPress?

Let’s say you’re business isn’t getting the results you’d like. So you decide that it’s time for a website refresh.   But you’re also not a website developer. So ‘ease of use’ is going to be huge when it comes to deciding on a content management system (CMS).   You’ve… Read More »