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email marketing

The importance of email marketing

Email marketing is a tactic utilized by thousands of businesses worldwide. Those unfamiliar with the method, however, may be oblivious to its merits. Check out these reasons why email should be an integral component of your marketing strategy. 1.     Low cost: One of the most obvious benefits is its cost […]

client-agency relationship guide

The recipe for a perfect client-agency relationship

Crafty ad campaigns, sales conversions and publicity rates aside, one of the most valuable ingredients for company success is a solid client-agency relationship. A seamless merger of both parties’ knowledge and skill bases will witness quick and holistic results with mutually beneficial rewards. Reaching this ideal, however, can be a […]

social media strategy

The do’s and don’ts of social media strategy

Social media marketing can be very hit and miss. In an environment characterized by open dialogue and transparency, one incorrect move could spin your brand into a whirlwind of negative publicity. There are some common social faux pas that brands are often known for making, and, fortunately, various rules-of-thumb to […]