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analytics report

Does your marketing need a makeover?

Strategy – it should be the first cab off the marketing rank but it’s often the last. We’ve taken a look at a few of the elements that will make your strategy sing. Market Research The first question you need to ask yourself; What is your business? Who are you?… Read More »

seo in content

Understanding the value of SEO in your content

Search Engine Optimisation (SEO) is the organic ranking of your online property (usually a website) in competitive search engines such as those from Google, Yahoo and Bing. In other words, SEO is keywords from your content that help an audience locate and find your site. That’s why what you write… Read More »

importance of SEM

Why SEM will work for your business

While there’s a lot said about search engine optimisation (SEO), there is still plenty you can do in the online search space, even if your organic rankings aren’t getting you the business you need. Search engine marketing (SEM) can take a number of forms, but Google holds close to a… Read More »