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Using content pillars as a foundation for your marketing campaigns

What’s guiding your marketing strategy? If you can’t immediately, confidently answer that question, then the answer’s probably not one you’d be happy to hear anyway. Because when we don’t know, understand or have control over what’s guiding our marketing strategy, its directionless. And marketing campaigns without direction are marketing campaigns… Read More »

What is microtargeting (and how can it help your marketing efforts)?

Demographics and consumer data are hugely important to digital marketing. So you need to analyse both. Because you’ll learn more about the needs of your customers. And walk away with a better understanding of their thoughts and behaviours. But what’s the best way to focus on your audience in the… Read More »

How to set up Google Search Console for your website

Seriously. How cool is Google? If your brand or business has a website, then you need a way to measure marketing results. And nobody has more free, effective webmaster tools ready to help you monitor and maintain your online presence than Google. Tools like Google Search Console; a free service… Read More »