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SEO VS SEM

SEO vs SEM – THE DIFFERENCE BETWEEN THEM

If you own a business and want to increase website traffic, you’ll have to invest in search engine optimisation. The goal is always the same: more people visiting your website means a higher ROI. This is where SEO VS SEM confuses many newbies. Search marketing refers to any tactic that is […]

Keyword stuffing

KEYWORD STUFFING – WHY IT’S NOT A GOOD THING

Keyword stuffing and why to avoid it. You want your website to be getting as much traffic as possible. Finding some good keywords and repeating them over and over again should do the trick then, right? No, it won’t. Don’t confuse high keyword density with keyword stuffing. If you’re selling […]

public relations

PR – WHAT IS PUBLIC RELATIONS AND HOW CAN IT HELP YOUR BUSINESS

Public relations are all about cultivating a positive reputation with the public. If the public thinks highly of your brand, then Public Relations has done its job. Advertising and PR may be closely connected, but they serve different purposes. Advertising is all about sales, while PR is all about a […]