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evergreen content

EVERGREEN CONTENT: WHY IS IT SO IMPORTANT?

You’ve probably heard of the term ‘evergreen content’ before. Does it make you think of tall, evergreen trees? Perfect. Evergreen content is just that. Like evergreen trees, evergreen content retains its leaves throughout the seasons. That is to say, it always stays fresh and can offer readers valuable information months, […]

visual design

HOW TO IMPROVE YOUR BLOG’S VISUAL DESIGN

Everyone likes a bit of eye candy. Good visuals and visual design complement great blogs and really can make a difference. But visual design should be left to graphic designers, right? Well, although it’s true that graphic designers can create amazing visual content from scratch, you don’t have to! You […]

Youtube marketing

SEO TIPS FOR YOUTUBE MARKETING 2019

YouTube is huge. Understanding YouTube’s algorithm is crucial for success. 70% of the time people spend watching videos is the result of clever AI-driven recommendations. Google’s YouTube algorithm differs quite a bit from their search engine algorithm, which is something that marketers need to acknowledge if they want to create […]