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Google Ads Mistakes

TOP GOOGLE ADS MISTAKES YOU SHOULD AVOID

Have you put your heart and soul into SEO but still struggle to rank high with Google? Chances are you’ve done something wrong. The reality is that good SEO will only get you so far. Sooner or later, you’ll have to invest in paid advertising as well. Cost-per-click (CPC) or… Read More »

tone of voice

WRITING STYLES: CHOOSING TONE OF VOICE

What does your tone of voice tell about you? Probably more than you think. It’s important because it’s something people recognise you by. Imagine that you’re sick or have a sore throat. Your voice is not the same and everyone can tell. It’s almost as if you’re a completely different… Read More »

Avoid filler content SEO

FILLER CONTENT – WHY IT’S NOT YOUR SEO FRIEND

Captivating your audience with exciting headlines is step number one. Keeping them interested with content that’s current and relevant is step number two. Anything that’s not necessary to your blog’s message… well, it really needs to go. Content is king, but that doesn’t mean you should bombard your reader with… Read More »