Digital marketing and search engine optimisation tactics change all the time. If you want to rank on top, then you’ll need to familiarise yourself with all the recent trends and popular SEO tactics.
Achieving high rankings is not as easy as it used to be, but it doesn’t have to be difficult either. Keep reading to find out how to drive organic traffic to your website in 2019.
Keywords Make the World Go Round
You probably know this already, but ranking without making proper use of keywords is nearly impossible. There are hundreds of free tools that can help you with that, but here are the ten best that we love and use all the time.
Finding the keywords is only the first step. To create engaging content that will rank high you need to know your audience and write for them. Keywords are great but they mean nothing if you don’t know what your target audience is searching for.
Think of questions that your target audience might ask. Then answer them in small chunks. By breaking up content into smaller, more manageable chunks, you increase your chances of taking the highly sought-after featured snippet spot.
Better User Experience
Google is sworn to provide users with the best user experience possible as they strive to meet the user’s intent with every query. Google does this better than any other search engine in the world.
More time spent on a website and a reduced bounce rate are good indicators of user satisfaction. Google rewards sites that have low bounce rates with higher page ranking.
That all sounds great, but how do you actually improve user experience?
Work on Your Writing
Everything you write needs to serve a specific purpose. Fill the page with promises, or just write about your favourite ice cream. Whatever you do, make sure that you always optimise for readability.
You want to engage people and captivate your audience with interesting blog post titles and exciting content. The better the content, the more time users will spend browsing through your pages.
Of course, it’s not just about the content itself. Formatting also plays a crucial role and you should aim to get it right. Generally, you want to keep paragraphs nice and short, while consciously alternating the length of sentences. Content that flows better reads better, simple as that.
The truth is that people don’t really read content, they scan through it. The average person spends just 37 seconds reading content online. Make it easier for readers to scan through your website by formatting properly: headings, sub-headings, bullet points, and images; anything that pleases the eye!
Don’t forget that you’re a marketer. Unless you’re running a charity, we suppose that your goal is to maximise sales. Your marketing strategy may be spot on, but the copy on your web page needs to be perfect too. That means no spelling errors, no grammar mistakes.
You want to engage people and captivate your audience with interesting blog post titles and exciting content. The better the content, the more time users will spend browsing through your website.
Work on Page Design & Speed
Good page design improves user experience. The most important things are big and pop out whereas the rest sit quietly in the background. Anything that’s not necessary or is cluttering the user’s screen needs to go.
Analysis of data from thousands of website shows that users are more likely to convert on a website when all the required information is clearly visible. Your products and services should be accessible at all times, preferably never more than two clicks away.
Your landing page should be designed to impress. Think beautiful navigation bars and captivating visuals. Focus on one single idea and stick to it throughout. Will the page promote your brand as a whole, or will it be used as a means of promoting a new product or service?
Needless to say, your page needs to run fast too. No one will wait 30 seconds for your super-slow website to load. You have 2 seconds, if that. An online tool, such as PageSpeed Insights can identify underlying speed issues and come up with suggestions to improve speed.
It’s usually just a matter of minifying unnecessary code and compressing large images. You should also enable browser caching to make sure regular users don’t have to wait more than a few seconds for your page to load.
Optimise for Voice Search
Did you know that 40% of adults use voice search at least once per day? Voice search is fast and convenient, and its success is a testament to our laziness. Jokes aside, voice search matters because it largely affects SEO.
The big giants designed voice search assistants that reply to our queries like a friend would. As a result, voice searches directed to them are often longer and much more conversational than regular searches.
This is why you need to make sure you use natural-sounding language when producing content. It’s also a good idea to form queries into question phrases and target long-tail keywords.
Most voice searches are carried out on mobile devices. Effectively, this means that your website needs to be optimised for mobile.
Voice-based searches performed using a mobile phone are 3 times more likely to be location specific, which is exactly why so many SEO strategies today focus on local SEO.
Size Does Matter
Gone are the days when you could rank number one with a 400-word blog post. Studies show that size does matter as long-form content tends to rank higher on the SERPS.
We know what you’re thinking. You may not have the time to write 2,500-word articles, but the stats don’t lie. That is not to say that you absolutely cannot rank with shorter blog posts.
Yes, statistically longer-form content tends to rank higher on Google, but at the end of the day, rankings still reflect the satisfaction of user intent. It all depends.
For example, if you’re writing a quick start Google Analytics guide, you’d want a post that’s at least 1,500 words. An in-depth guide would have to be at least 2,500 words long.
More specific ‘how to’ queries may be easily answered within a few hundred words, which is probably exactly what the user’s looking for anyway.
Once upon a time, backlinks ruled the SEO world. Even today, they are still the number one ranking factor according to Google. It’s actually extremely hard to rank high without a proper link building strategy in place.
Keep in mind that not all links are good links. You should avoid linking to websites with low ratings as that can affect your own ratings too. If you really want to link to a questionable source (maybe you’re trying to prove a point), you can use a no-follow link with your anchor text.
The real challenge, however, is getting high-quality sources to link to your content. Focus on filling the gaps, offering new and original content. Think fresh and stay unique.
You may get everything right and still struggle to rank high on the search results. If you’ve tried it all but your website still ranks low, then you can probably blame it on bad technical optimisation.
Technical SEO optimisation takes time and effort (which is why we always recommend that you leave it to professionals), but there are some things you can do right now to improve your ranking:
- Switch from the old HTTP web protocol to HTTPS. Google warns users when they attempt to enter a website that doesn’t make use of an encrypted connection.
- Correct your semantic markups. Key information on your website should be clearly visible with proper HTML tags.
- Fix 404 errors. Tools like Monitor Backlinks can help you detect and redirect dead links. There’s nothing more frustrating than landing on an error page, that much we can tell you!
Are you ready to put these tactics to the test and take the SEO world by storm? Head over to our blog for more awesome SEO tips and tricks that will help you rank today!