Many of the biggest brands in the world have iconic logos. Whenever you see them, you don’t need to ask who they are… you instinctively know from their brand logo.
This isn’t just clever branding. It’s also evergreen marketing. Whether you see it on a product that someone is carrying. On TV. In a newspaper. Or on social media. It makes you think of that brand and their products or services.
From McDonald’s to Pepsi and Nike to Adidas, just about everyone recognises these brands and what they provide in a nanosecond. This is the power of a logo.
The main Benefits of a Logo
While the benefits of a logo are many. There are several that truly stand out. It doesn’t matter if you’re a large or small business. An internet personality. Or a seller on Amazon or eBay. A logo is one of the most powerful tools in your branding tool kit.
It Makes you Identifiable
In a world where everyone is a businessman or businesswoman, standing out from the crowd is important. Take a look at the industry and niches that you work in. There are probably hundreds of thousands of others out there competing with you.
Now take a look at those businesses which are at the top of their game. You could probably look at their logo and know who they are right off the bat. But why is this important?
Well. Businesses put in a lot of time, money and effort to make it to the top. The last thing that they want is their customers going to the competition because they are not easily identifiable.
People like familiarity. And a well-designed professional logo makes that possible. Another thing to think about is that marketing and advertising isn’t always video or audio content.
If you are advertising using an image online or in print. You want people to know who you are without even needing to mention your business name.
Every single thing in this world has a name or word used to identify it. In essence, your logo is a visual word that lets people associate products and services with your brand or business.
A Brand Logo Makes you Look Professional
A well-designed professional logo can take your business’s image to the next level. Take a look at the biggest businesses in the world. Each and every one of them has a sleek and professional-looking logo that represents their brand.
Of these, the most memorable are also the simplest. From Apple’s apple, Android’s android and Twitter’s bluebird. Each is well-proportioned, fast free and professional-looking.
A professionally designed logo can give your business an air of authority and think of it as your calling card. it’s how people know who you are whenever they see one of your products or services online.
Of course, if you have a logo that is messy, amateur or looks like it was thrown together in a matter of minutes. This is going to detract from the professional image that you are trying to create with your audience.
A good logo will fit on your website perfectly. A great logo will fit on any platform without losing its message or quality.
When you create your own logo. It can be difficult to know exactly which sizes to use. With each social media site having different dimensions for cover photos, profile images, ad images, etc. You need a variety of sizes.
The file format itself is just as important. Do you go for a JPEG format or a transparent PNG? This all depends on how versatile you want your logo to be. A transparent PNG can be used pretty much anywhere and seamlessly blend with any backgrounds or colours.
With people using different devices to access the internet. You will also want it to be mobile-optimised. If it isn’t, you risk having your logo cropped or distorted on certain devices.
It Sells Itself
The main benefit of having your own logo for your business or brand is that it sells itself.
Think of supermarket shopping bags. These usually have the supermarket chains logo printed on the outside. And they do this for one main reason… it is free advertising.
The same goes for fast food packaging, sportswear, drink cans, even receipts. The more people are exposed to a logo, the more familiar they become with it.
And the more familiar they become with a logo, the more likely they are to become a customer. It is a clever strategy used by all of the biggest businesses and brands around the world.
At the end of the day, a logo can cost you money up front. But the return on investment (ROI) that it offers you far outweighs the initial outlay. A logo sells itself.
These are just a small selection of why a logo can be an advantage for your business. There are literally hundreds of reasons why you should have one if you don’t already.
Whether it is creating a brand that is memorable. Saving on advertising and digital marketing costs. Or building your reputation within your industry. A little logo goes a long way.