Creating a professional logo is a vital part of establishing your business or brand. Because when you have a memorable logo, building brand identity becomes much easier. Logo design is a great way to stamp your mark and become easy to identify.
The good news is that you don’t have to be an expert graphic designer to create a stylish, unique logo. In total, there are six basic principles to follow. Each contributing in its own individual way yet working together to create the end result.
Yes. A digital marketing strategy is imperative to your online success. But it’s not the only thing the counts. Knowing how to build visual elements is equally as important. Digital marketing gets you noticed. A fantastic logo keeps you noticed.
If you are a graphic designer. You will probably already follow the six basic principles of logo design. But for you beginners out there, we have put together this guide to help you from start to finish.
The Basic Principles of Logo Design
In this section we are going to run through the six basic principles of logo design. Some of these are common sense while others are things you may not necessarily think about.
By following these six simple steps of logo design, you can create a crisp, clean and memorable logo for free. No need to use free logo making software. You have total control over the final look and feel of your logo without needing to compromise on quality.
1. Keep Your Logo Clean
There is nothing worse than a cluttered, messy and disorganised logo. The human eye is attracted to symmetry, clean edges and fuss-free visuals.
One of the biggest mistakes that people make when designing a logo is to use patterned or coloured backgrounds. This not only looks messy. It detracts from the impact that your logo will have.
The rule of ‘less is more’ has never been more appropriate than when designing your logo. Sure. A patterned background might look good from far. But it will also look far from good.
Another thing to remember is intricate details really aren’t necessary. As your logo will be displayed across various different platforms. These details are easily lost.
A powerful logo should be easy to identify and reflect who you are as a business or brand. Choosing to add in decorative elements, fancy fonts, and too many colours can make it almost impossible for your audience to understand your message.
2. Choose Colours Carefully
The use of colour in your logo is a great way to enhance your brand or businesses identity. It also has the power to invoke certain emotions and feelings.
Check out our logo design colour guide if you don’t already know what colours carry what message. As a general rule of thumb, a maximum of three colours should be used. You can use more if you need to. But try to use varying shades of the same colour.
There is absolutely nothing wrong with using every colour of the rainbow in your logo. But if you do opt to do this, you run the real risk of creating a hot mess.
Spend a bit of time thinking about how you personally view your brand or business. If you think of it as fresh and modern, bright statement colours will work well. If you are more formal or luxurious, a classic black logo will be more appropriate.
Unless you have a business or brand that caters to children, avoid fluorescent and neon colours. You might think that these are memorable and help you to stand out. But they will only irritate people’s eyes and cause them to click away.
3. Versatility is Key
When designing a logo for your business or brand, think about the different platforms and devices that it will be seen on.
It is all good and well creating a fantastic logo for your website. But if it is not optimised for mobile viewing, it can make you look less than professional.
You should also think about social media. While set sizes work very well for your website, you are going to need your logo in a variety of sizes for different platforms. From profile photos to cover photos, each has its own size requirements.
Those who see your logo design on a mobile device won’t be able to truly appreciate all of its detail. This is why a simple design that is high impact works best. You want people to remember you whether they see your logo as the size of a stamp or a postcard.
You should also remember that your logo is going to be used offline too. From stationary to business cards, do you want to make sure that it has exactly the same impact online as it does off.
4. Go Colour-Free
This might sound strange when we have already discussed how to use colour in your logo. But there is reason behind this thinking.
Whenever you send an invoice with an item or place an advert in newspapers or magazines, the logo is usually in black and white.
This is another reason to make sure that your logo is as fuss-free as possible using contrasting colours. You want people to see your logo and remember it. Be it in colour or in black and
Once you have worked out your colour scheme. Switch the image to grayscale and decide if it is still as visually appealing. If the answer is no, play around with the brightness and contrast while it is in black and white.
If this doesn’t work, then you are going to want to rework your colour choices. If anything, this only further serves to clarify why a simple black and white logo works best online. Colour can be good. But it’s really not essential.
5. Be Visually Memorable
Of all the principles to follow, this is by far the most important. You don’t want to create a logo that people just like. The aim of the game is to create one that people remember.
There are many companies out there who say you need to use an expert graphic designer to create a visually memorable logo. Not true! You can absolutely create your own memorable logo without hiring professionals.
It just means you will need to spend a lot of time understanding what works well, proper placement and colour choices. Any article or website that says you need to rely on professionals to create a memorable logo is only trying to sell a service.
A memorable logo design should be symmetrical, bold, simple and eye-catching. The use of squares, rectangles and circles is a good starting point. Choosing the correct font is easy, and your business or brand name will look best smack bang in the centre of your logo.
You don’t even need to spend hours designing it. You can download free Vector images from sites like Pixabay. Flip, rotate and adjust as you see fit in Photoshop until you create something that is truly unique to you.
Basically, what we are saying is find a graphic that is relevant to your business. Add a layer of text containing your business or brand name. Play around with colours until you are happy with them. And enjoy the learning experience. This YouTube video outlines how to go about designing your own logo from scratch.
6. Don’t Change the Design
If there is one no-no to avoid on this list, it is changing your logo design once it’s established. A few little tweaks here and there can freshen a tired design. But too many changes makes it hard for your audience to know if you are really you.
A great business or brand logo should be evergreen. By evergreen, we mean a logo design that will be as effective in 10 years as it is today. This is why you should avoid adding visual aspects that follow trends. Because trends change, and your logo really shouldn’t.
You should also remember that while you’re logo may look tired or in need of a refresh to you. To your customers, it is perfectly fine. Think of it this way. When you listen to one song on repeat for whole day; you soon get bored of it.
Your logo is that song to you. You see it throughout the day, every day. For your customers, it is a song that they love that only plays every now and then. They are happy to see it without any changes.
The Bottom Line
There is no denying that graphic design is a skill that takes time to learn. With so many different elements to understand, it can be hard to put together a professional looking logo.
But, and it’s a big but, you’ve totally got this. Any person or website that says you can’t do it without the help of a professional is lying to you. People are amazing. We try, we make mistakes and we learn.
By all means, if you are short on time or lacking the confidence to go It alone, use a professional logo design service. It truly is the best way to go, but it’s not the only way.