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How to set up Google Search Console for your website

Seriously. How cool is Google? If your brand or business has a website, then you need a way to measure marketing results. And nobody has more free, effective webmaster tools ready to help you monitor and maintain your online presence than Google. Tools like Google Search Console; a free service… Read More »

What Is Google Tag Manager?

Even if you’re a newcomer to SEO, you’ve probably heard of Google Tag Manager (GTM). Because it’s one of the most helpful free SEO tools in the world. If you’re scratching your head, saying what is Google Tag Manager, this post has your answers.  Not to be confused with Google… Read More »

digital marketing hotels

How to drive more revenue for your hotel

The accommodation industry as a whole is becoming more and more competitive by the day.   Tech entrants such as AirBnB are providing new ways to stay, while major hotel operators are undertaking mergers, acquisitions and new builds at a rapid rate. While this provides plenty of healthy competition for… Read More »