If you have an online business, you will already know how cut-throat the world of online sales and services can be.
Competition is rife, and every business is out to claim the top spot. Even though this can make it hard for you to know which direction to head. It does have its benefits. It can help improve your website traffic.
Think about it for a second. If you have one or a handful of businesses that dominate your niche or industry, you know that potential customers are out there.
In fact, you pretty much have a solid customer base out there ripe for the picking. All you need to do is work out how to entice them across. And it might not be as difficult as you would imagine.
Today we are going to look at some of the best ways to encourage your competitors customers to switch over to your brand.
Cut Your Costs
There is literally no other method more effective than undercutting your competitors prices. Even knocking off 1 cent from your competitors base price can have a huge impact.
Be honest with yourself. When you last browsed Amazon or eBay, did you look at a selection of identical products and make your choice on the final price?
How about searching for a flight? Did you go direct to the airline? Or did you use a flight comparison website, such as SkyScanner to find the cheapest price for the day that you wanted?
People are naturally drawn to good value for money. However, you don’t want to come across as too good to be true. The best way to do this is check out your competitors prices and aim to be two to 3% lower than them.
Another thing that works well when cutting your prices is to avoid round numbers and .99 price tags. Just about every online retailer uses .99 as it’s been shown that customers are more likely to purchase a product that is 19.99 instead of 20.00.
But, using .48 and .98 has an even bigger impact. Remember that most consumers filter products and services from the lowest price to the highest. If you can pip your competitors to the top spot, you improve your exposure and likelihood of attracting your competitors customers.
Improve your Visibility & Website Traffic
A good digital marketing campaign can raise your profile. An awesome digital marketing campaign can make your business.
There is a fine line between marketing and spamming. Overstep that line and your business or brand can lose your audience’s trust. While email marketing and on-site marketing can work to your advantage, think outside the box.
This is where social media comes into play. Yes, you can promote your products or services to your audience. But first focus on building a connection with them. Once you have their attention, start working on discounts and competitions.
You also want to be putting lots of shareable and highly valuable content out there. Aim to answer their questions and stop the search. Give them some unique tips and advice. And target your content to your demographics.
Get people Talking
One of the oldest yet most effective ways of attracting customers to your brand or business is by word of mouth. When people recommend your business, be it on social media or an internet forum, potential customers have more faith in you.
No amount of money or clever marketing strategies will ever work as well as word of mouth does. And this is where a little bit of research goes a long way.
Spend some time Googling your brand and products. Head to YouTube and look for any product reviews. Search social media for any hashtags. When you find reviews and comments about your products, reach out to the blogger, vlogger or author.
If you come across any influencers, arrange to send them some products for free that you would like them to review. Give them a chance to offer their subscribers and viewers a discount on your products via a referral link.
Of course, if you do this you need to have absolute faith in your products. Make sure that what they receive is in perfect condition. The last thing you need is to send them a defective item and receive a negative review.
All it takes is that one review to see your product take off like a rocket. If you really want to test the waters, look for reviewers and influencers that have reviewed your competitors products. Get in touch with them too and have them review your product… which should be of the same quality but at a lower price.
Focus on Video
A blog post maybe has 500 words. A picture is worth a thousand. And a video tells an entire story. Video marketing is an amazing way to showcase your products or services and boost website traffic .
You have the opportunity to show more than a 2D image to your audience. You can show them what it looks like, how it works and what they can expect from it.
When it comes to social media, video dominates over images and text based content. If you can create a viral video, your product or service will pretty much market itself.
When creating video content for social media, there are a few basic rules to follow.
- Keep it short and simple – anything more than a minute and you are likely to lose the viewer’s interest.
- Pick the right audio – if you use a tune that is annoying, people are going to turn off almost immediately.
- Use high-quality images and video – showcase your products or services in the best possible light.
- Answer the question – make it clear from the start why your product or service is the best value for money.
- Don’t use a sales pitch – the aim is to create a video that doesn’t come across as an advert. Most people don’t like adverts, on TV, on their phone, and definitely on the internet.
Basically, you want to grab their attention within the first 5 seconds and then keep it. Make sure that it is share-worthy. Don’t underestimate the power that an engaging and well-presented video has.
Fill the Gaps
The final thing to look for are any gaps in the market that you can fill. This could be by providing useful and informative content answering less common questions about products or services. Or perhaps offering a unique and innovative product or service that is missing. This will help boost website traffic and website visitors.
Reach out to your audience on social media and ask them what types of products or services they would like to see become available. This is one of the best ways to discover exactly what is missing from the market.
Once you have a better idea of the direction to head, don’t be afraid to leap in with both feet first. Sure, your competitors may release a similar product in the future. But not only will you be the first to market it. You will have a chance to hoover up your competitors customers and improve website traffic and site ranking by offering them what they want.