Want to keep your audience interested and engaged? Content creation helps you better connect with people and generate leads as a result. A content marketing strategy can help you build an active following and increase sales over time.
Getting started with content marketing can be a challenge, but you shouldn’t worry. There are hundreds of online tools that can help you get organised and come up with amazing content ideas. Here’s our list of the 10 best content marketing tools of 2019.
SEMRush really is an all-in-one marketing toolkit. It’s one of the most popular marketing tools on the market, and for a good reason.
Its main strength lies in its ability to quickly identify high-ranking keywords and keywords that your competitors are ranking for. If it has to do with keywords, then SEMRush can do it (probably better than anyone else).
Use SEMRush to pull ahead of your competition by identifying high ranking keywords that will drive more traffic to your website. You can also use SEMRush to perform backlink analysis of your own or your competitors’ backlinks.
You shouldn’t concentrate all your content marketing efforts on finding new content. If you don’t know what’s currently trending in your industry or want to know more about what your competitors are doing, then you should definitely check out BuzzSumo.
BuzzSumo is the perfect tool for analysing topics and finding influencers to promote and market your brand.
You can track your competitors’ content and even compare their results using the built-in tool. The software also comes with its own keyword research tool, which can display a list of top-performing content for a specific keyword. Use BuzzSumo to plan ahead and create high-quality content.
You’ve probably heard of Evernote before. Evernote is all about planning. If you’re looking for a tool that can help you and your marketing team stay organised, then look no further.
Evernote is accessible and convenient. It’s extremely easy to use on desktop and the app runs well too. There’s nothing groundbreaking about the notion of note-taking, but Evernote takes it all to a whole new level.
Evernote works great as an editorial calendar. You have access to your notes even when offline and can easily annotate images and sync notes across your devices.
Organising your ideas and writing great blog posts is one thing, but getting people to read and engage with your content is a whole different challenge.
What do you know about your online influence? Kred can enhance your online presence by analysing your Facebook and Twitter activity. It then helps you connect with those influencers that can effectively market and promote your products or services.
Trello is the ultimate collaboration tool. Content marketing is a combined effort and Trello is one of the best online tools when it comes to organising teams.
With Trello, you spend less time going through things and more time working. The card system is intuitive and easy to use. You can set up new boards thematically and create cards that clearly outline the tasks at hand.
If you have an online presence, then there’s a high chance that you use Twitter to market your content. To create leads, you need to make sure you tweet and share when your audience is actually online.
Tweriod is all about timing. It will analyse your tweets and tweets that you’ve been mentioned in and will provide you with useful charts that will tell you more about the best times to post and share on the platform.
With such valuable information available to you, it will be easier to get people to engage with your content.
Social media posts are dominated by beautiful imagery. The reality is that any type of content that’s posted online can benefit from a beautifully designed social photo or infographic.
Photoshop does it all and works great for professionals, but we don’t all have a degree in graphic design. Imagine if there was a way to create amazing designs without having to spend thousands of dollars.
Enter Canva. This neat online tool comes with thousands of pre-built free templates that you can use to create engaging content that will definitely create a buzz. A number of different layout makes it extremely easy to create perfectly sized designs.
After choosing a template or background, you can start working on decorating your photo with some eye-catching elements and popping text. The easy drag and drop function can help you create beautiful designs within minutes!
Premium membership will grant access to most templates and elements, but keep in mind that you may need to buy specific assets separately.
We can’t talk about content marketing tools and not mention MailChimp. Email marketing is old business, but still incredibly important to your online marketing strategy. MailChimp can help you manage it all, across several devices.
MailChimp comes with countless features, but its list and metrics functions stand out as the best. You can create lists of subscribers that are actively engaging with your content so that you can directly target them with future content.
You also have access to multiple metrics, such as average open and click rate. Information about the number of people who have subscribed or unsubscribed to your newsletter is also readily available on your profile page.
For your content to do well, it needs to be shared on social media. Setting up social share buttons is a fail-proof way to drive more traffic to your website and increase engagement.
The MashShare plugin creates buttons that look good and work well. MashShare also comes with a ‘select and share’ feature that allows users to share any text that they highlight on your website.
Good content should be free of spelling errors and grammar mistakes. You may be confident in your writing, but it’s always good to have a second pair of eyes on you.
Traditional spell checkers don’t take context into account but Grammarly does. All you have to do to receive feedback on your writing is paste your text onto the platform. Filters make it easier to set different goals and receive different recommendations based on your selected industry and target audience.
Bonus Tool: Pikwizard
To make your blog, social media or advertising content as compelling as possible, imagery is an absolute must. An image that effectively showcases your message goes a long way with helping you achieve success. Images not only let your customers to know what you stand for with just a quick glance. They also help you stand out from the crowd while giving your ad some much needed context.
Why spend hundreds of dollars on stock photos when you don’t have to? Pikwizard has over 100,000 FREE images to choose from, with more than 20,000 of these being exclusive to the site. Pikwizard’s library is regularly updated, so finding exactly what you want is a breeze. And best of all, you don’t have to spend a dollar!
Now that you know all about the best content marketing tools in 2019, you may also want to give our 2019 guide for the best keywords tools a read too.